Tech Expert Joins Ford as Global CMO to Lead in Marketing, Brand Strategy
Ford Motor Co. has brought in an expert to help with its marketing and brand strategy efforts.
Q&A: What is the Future for Indoor Shopping Centers Given the Pandemic and Trends...
A National Retail Federation survey showed that some 186.4 million consumers shopped on-line and in-store over the Thanksgiving holiday, down from 2019 but up significantly from 2018.
Malls, Event Spaces Change Santa Activities, Parades to Reflect 2020 Health Realities
Metro Detroit shopping centers, downtown retail districts and entertainment venues that traditionally offer Santa Clause parades or events are changing, updating or canceling those activities altogether, another annual ritual...
Small Business Saturday in 2020 Shifts Gears and Prepares for Virtual, Outdoor Events
Retailers hoping to keep the momentum from last year's successful Small Business Saturday are making adjustments for the 2020 event.
Talent Agency Looks to Expand with New Division Focused on Social-Media Influencers
They're not trying to keep up with the Kardashians, but the folks at Productions Plus are moving to tap into the ever-growing social-media influencer market.
Experts: Holiday Shopping Will Start Earlier, Offer More Unique Experiences to Lure Customers
Experts say the challenge for retailers this shopping season will be convincing people they're adapting to customer needs, providing new services and offer promotions that draw customers in.
Buy Michigan Now Cancels Its 12th Annual Festival and Goes Virtual
The Buy Michigan Now festival became one of the latest victims of the COVID-19 crisis when organizers announced the 12th-annual festival, scheduled for July 31-Aug. 2, is being cancelled.
Q&A: Author Michael Zadoorian on Inspiration, His New Book and ‘Weird’ Virtual Book Events
Finishing a book and then getting it published is hard work in the best case. One local author found out how much more challenging it is to do during a pandemic.
Somerset Collection closes, will work with Detroit Rescue mission
In keeping with Michigan Gov. Gretchen Whitmer's mandate and in conjunction with its retail partners, Somerset Mall closed its doors Wednesday in a move expected to last through at least March 27.
Expert: ‘Brand’ breaks through, persuades people to pick products, services
Strategist Lindsay Pedersen says brand is what breaks through the millions of messages out there and persuades people to say, “Yes, out of all the products and services out...
Local youth get a hand up to bundle up with H&M just in time...
What happens when you bring together a fashion-forward nonprofit group with one of the best-known retailers of fast fashion? Something great for Detroit and its kids.
Recently, GLAM4GOOD, which describes...
Metro Detroit’s warehouse club count increases with BJ’s entering marketplace
Longtime warehouse store player BJ’s Wholesale Club is coming into the Metro Detroit retail market with three new stores.
Pink Elephant works with retailers, businesses to help them become eco-friendly
Ellen Lyle was like a lot of people who want to help the environment, live a sustainable life and reduce her carbon footprint – she found it hard to...
Faith-based group rebrands to better reflect mission
CLC Network spent a year defining and crafting a new brand that would more accurately reflect their current mission. Last month, they unveiled it.
Q&A: Shawn Lee on taking better photos for yourself and your business
Shawn Lee
Think you’re a good photographer? Or do you wonder if your Instragram game is strong only because of the filters. Well, Shawn Lee, founder of Southfield-based Shawn Lee...
How do you grab a Gen Z customer? Make your products stylish, durable
Two of the toughest generations to market to are Generation Z and the millennials. So what do you do when your products are travel bags, such as backpacks, duffels...
5 ways nonprofits can use social media to connect with donors
Everyone loves a great nonprofit and feeling good about donating their time, talent or resources. To find volunteers, donors or sponsors means finding people to invest in the cause....
Michigan Opera Theatre announces new Young Patrons Program
This is not your father’s or grandfather’s old-fashioned opera.
To appeal to more people and bring younger generations
into the arts, Michigan Opera Theatre has launched a new Young Patrons...
Modern weddings are more personalized than ever, say bridal consultants
With a starting average price tag of $33,000, weddings are more custom, unique and personal than ever, according to trend watchers.
Biggby Coffee turns up the bright with new store design
Coffee shops have become popular destinations for telecommuters, freelancers and entrepreneurs, but they were missing one thing – a feeling of happiness or excitement.
