Buy Michigan Now Cancels Its 12th Annual Festival and Goes Virtual

Due to safety concerns associated with COVID-19, Buy Michigan Now has cancelled what was to be its 12th Buy Michigan Now Festival in Downtown Northville, July 31 – August 2. The annual event promotes Michigan-based businesses and Michigan-made products.

 “As much as we care about the Michigan economy, we care even more about the health and safety of our friends and neighbors, so it is with deep sadness that we announce the cancellation of the 2020 Buy Michigan Now Festival in Northville,” Lisa Diggs, founder of the Buy Michigan Now campaign, said in a statement.

“We remain more determined than ever to remind people of the importance of banding together to buy local during this economic turmoil. Together we can revitalize Michigan’s economy one product, one purchase, one person at a time,” Diggs added.

The annual festival is typically the culmination of Buy Michigan Week, which will still take place July 27 – August 2. During that time businesses around the state are encouraged to offer special deals on Michigan-made products and consumers are asked to make a concerted effort to learn and buy more locally. In lieu of the festival, Buy Michigan Now will offer virtual programming on its Facebook page in celebration of Buy Michigan Week.

The Buy Michigan Now campaign is made possible through corporate sponsorship and membership fees from participating businesses. To learn more about these partnership opportunities, or to join the campaign, Michigan-based organizations may visit or email [email protected].

Launched by Diggs in 2007, Buy Michigan Now is a statewide initiative to inform, educate and encourage organizations and consumers, to refuel Michigan’s economy by purchasing products and services made in Michigan and from Michigan-based companies.