Alchemy, a neo-traditional marketing agency in Royal Oak, Mich., is allowing an exclusive peek into its (desk-less) lab. Having no desks allows the alchemists to engage as a team to mesh one part science and one part magic to create evidence-based magical elixirs that overcome companies’ barriers in marketing.
That small screen. You know, the one that you wake up and check first thing in the morning and shut down when your eyes feel like they are about to bleed right before you fall asleep at night. Although it’s hard to believe, the fully interactive mobile phone has only been around for eight years, […]
Quick question: What is the oldest non-profit organization in the state of Michigan? The answer may surprise you: The Scarab Club of Detroit. The Scarab Club recently launched a rebranding campaign to bring new people and new life to the 110-year-old arts institution. That starts tonight (Thursday, June 9, 2015) with a cocktail party for […]
You may have heard the rumor that search engine optimization is dead. Google and the other search engines have made the quest to rank on the front page meaningless. Well, don’t believe it. I’m here to tell you that SEO is alive and well, and should be an important part of your business marketing.
Too often we ignore changes that will have a great impact on our businesses and our customers. But if you ignore what’s happening on your own radar screen, it may come back to haunt you.
At the Alchemy Group, desks are so 2014. So are boring file cabinets, tethered desktop computers and most everything else that goes with a so-called traditional work environment. The Troy-based advertising and marketing “laboratory” has created the ultimate “open space,” removing the walls, desks and offices that disturb communication and collaboration, said co-creators Tom Nixon […]
Evaluations are a great tool for improvement, but too many of the evaluations don’t cover the important areas that salespeople should be evaluated on. Worse, they can be too complicated. Here’s a simple four-point evaluation that can work for any salesperson in any industry.
Preparing and using a pre-routine will create much greater success and joy in all of the most important situations you have in your life. What’s your pre-routine for your most important situations?
As an owner or manager, it’s difficult to make the best decisions for your small business by constantly looking at it only from your perspective.
China’s e-commerce giant Alibaba Group is one super-sized sales and profit opportunity for businesses from all over the globe. Bottom line: The online platform allows access to 1.4 billion potential buyers in China.
Because buyers are now so well-informed when making purchase decisions, they no longer have use for being “sold to” in the traditional sense. Organizations will accomplish more by allowing customers the space to make their own assessments and providing the resources they need to make an educated decision.
Eight of the world’s 15 fastest growing economies are in Africa. Many of these countries have made commitments to broad market-based reforms, according to the U.S. Department of Commerce. This has, in turn, attracted the attention of businesses from around the world, including China, Europe and, increasingly, the United States.
A strategic media relations program takes advantage of the growing hunger for information and creates an ongoing gateway for organizations to share their stories and news in a way that engages the public and truly differentiates themselves from competitors. Here are three ways to make it happen.
The proximity-based networking app Reach is offering 10 tips for those looking to make strong, long-lasting business relationships in the new year.
Benefit Corp legislation has been proposed in the Michigan legislature since 2010. Nationwide, 27 states have adopted the business designation that makes social and environmental impact part of your articles of incorporation. Another 14 states are expected to pass the legislation in 2015. Is Michigan missing out on investments and new companies that want to form as Benefit Corps?
When a candidate sells themselves as having a “great Rolodex,” what they really mean is, “My Rolodex is full of contacts – and I have no desire to make any more.” You don’t know if those contacts are still on the job, have moved on or changed to other departments. Worse, when it becomes apparent that the salesperson needs to make new relationships, it won’t happen.
Who is your competition? What makes your company better than they are? How can it be explained in such a way that it is convincing? How can you and your team show the kind of value that is important to your prospects? How can it be presented with pizazz and conviction?
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