Digital & Technology

Return on Networking the ROI of Social Media

June 20, 2013 - Done right, social media networking is never a hit-and-run. Rather, it consists of building relationships over months and even years by sharing information - professional and personal - through posts, comments and responding to questions in online communities. ROI meet RON - the "return on networking."

Social Media Passwords and Employees: What Business Owners Need to Know

April 18, 2013 - Michigan has joined an increasing number of states prohibiting employers from demanding social media passwords from employees and applicants for employment. A person who violates the law is guilty of a misdemeanor and subject to fines.

When It Comes to SEO, Legit It or Quit It

April 18, 2013 - Does the SEO company you've found really have what it takes to get your company the rankings it needs? Phil Laboon, CEO and founder of Eyeflow Internet Marketing, tells how to find out.

Business Intelligence is Smart

Jan. 24, 2013 –” By mapping out core business decision making processes and aligning them with tailored business intelligence processes, companies can visualize and think about BI the right way - as a true, value-added solution to solving problems and not just a data aggregating tool.?

How to Build Your Brand with Social Media Influencers

Jan. 24, 2013 – Focus on results, and engage the social media influencers who will help meet your needs. Your content will reach much larger audiences, and you will get the results you want.

Your Next Hire: Document Management Software

Jan. 24, 2013 –” All businesses feel the need to continuously use less paper, become more efficient, and increase productivity. Utilizing document management software can help you attack the problem at its core, how your documents are stored and handled each and every day.

Take Five Steps to Successful Web Marketing

Jan. 17, 2013 –” To be an effective marketer in today's wild Web world, business leaders need to think about marketing from the ground up with brand boosting and building basics. The solution to harnessing the power of the Web is to begin with the five steps that lead to successful online marketing.

Solving the “Big Data” Problem: Data Quality is Essential

Jan. 10, 2013 - As Big Data continues to grow, it's that much more important for businesses to analyze the quality of the data itself to make sure it's actually fit for intended uses in operations, including decision making and planning. Today, poor data quality is wasting nearly 16 percent of an average company's budget, according to research from Experian QAS.

CEO vs. CIO: Why Both Sides are Wrong About IT’s Value and Purpose

Dec. 13, 2012 - Both the CEO and CIO see IT as a provider of technology services. But what neither realize is that much of IT's waste comes from the very thing that they both consider to be a fundamental tenet of IT's mission - fulfilling service requests from the business.

Advertising’s Great Mobile Opportunity

Nov. 29, 2012 - Advertising designed for mobile devices has the opportunity to be the most effective marketing platform the advertising world has ever seen. Follow the proven path of delivering the right ad, optimized for devices, to the right person, in the right environment.

Can Facebook Connect Turn Social Media Data Into Profit?

Nov. 29, 2012 - Consumer adoption of Facebook Connect, combined with analytics and personalization technologies to turn Facebook activity into marketing firepower, have opened up increasingly focused paths to customers and online sales.

The Rise of the Marketing Technology Officer

Nov. 29, 2012 - As we move into 2013, it's clear that technology is playing a key role in the transformation of marketing into a revenue center. For today's CMO, it's not a matter of IF, it's a matter of WHEN. Get ready!

Beware of BYOD Harming your Company

- It's becoming more and more common for workers to store work-related documents on their smartphones, tablet computers and other devices they bring to and from work each day. While this can be convenient for workers, it also creates greater security risks for businesses.

3 Ways Digital Signage Can Boost Marketing

The ability to connect digital signage to dynamic content, mobile devices and social media adds to the richness of the medium. This helps companies use digital signage to inform, influence, reinforce branding and provide direction as a part of highly impactful interactive communications strategy.

Investor Relations in a Mobile Society

- Mobile devices have created a new paradigm in investor relations. Apps make it easy for investors to secure information whenever they want and wherever they are, and should be considered as a tool in investor relations strategies.

How to Mitigate Insider Threats

- Few organizations realize that insider threats continue to be among the largest sources of data breaches across all industries. But before you jump to any conclusions about how employees are interacting with your data, it's important to get the facts straight.

Build ‘Revenue Marketing’ on Digital Foundation

- Technology is the strategic use of systems such as marketing automation integrated with customer relationship management to create a digital dialog with your customers. Without these two integrated systems, you can't proactively establish smart and helpful digital relationships with your customers.

Past Due: Go Green with E-Billing

- The benefits of going green in billing are clear: Companies win by reducing billing costs, resource commitments and turnaround times. Their customers win by saving time and gaining access to online tracking resources. And the environment wins when paper, delivery and landfill requirements are reduced.

Use These Keys for a Successful Software Application

- Follow five key steps and your odds of doing a successful software application development project will increase significantly.

Migrating Your Business from Paper to Digital

- Migrating from print to digital doesn't only mean the Internet and delivering information in a new form. Being digital means transforming your business, enabling you to deliver better services - over multiple channels - more efficiently with effective processes.

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