Lambert, a public relations, investor relations, and integrated communications agency, today announced that Katie Barnes joined the company as Director in its Crisis and Reputation Management group. Barnes will be critical to helping grow the business and supporting client strategies specific to crisis and issues management, crisis planning, and media and executive training.
Barnes has over 10 years of public relations experience spanning automotive, manufacturing, consumer packaged goods, direct selling, and telehealth industries, with the latter half of her career dedicated to brand reputation, corporate issues and crisis management for global organizations. She has led proactive reputation-related efforts in the areas of sustainability, community relations, change management and online community building. Her crisis expertise includes, but is not limited to, product and supply chain issues, technology failures, legal and regulatory issues, misinformation, environmental issues and COVID-19.
“Companies with great reputations often receive the benefit of the doubt in times of crisis,” said Barnes. “Managing a crisis requires agility, creativity and a plan, and I am thrilled to join Lambert in helping organizations develop their plans while advocating for a more holistic approach to managing reputations during the good times and the bad.”