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The Peformance Premium of Kindness

American Management Association Survey Shows How the Boss’s Character Affects Employee Productivity, Retention


If you feel that your boss is kind, chances are you look forward to going to work every day, you’re more likely to put in a little extra effort, and you might even delay that search for a new job. But if you work for a boss who is a bully, all bets are off. That’s according to a new survey conducted by American Management Association (AMA) that examines how a boss’s character affects employee performance and retention rates.

AMA surveyed 662 members and customers on a number of workplace issues and character traits. First the good news: 75% of respondents regarded their supervisors as “kind.” Now the bad news: 14% of respondents indicated that their supervisors were, in fact, “bullies.” The remaining 11% were neutral about their boss’s character. According to the survey results, kind managers are associated with superior performance in a number of ways.

“The AMA survey clearly shows how employee-manager relationships influence performance, productivity and even bottom-line results,” said Edward T. Reilly, president and CEO of American Management Association. “It’s the law of reciprocity: When a manager shows concern, his or her employees, in turn, support the manager. They do this by putting forth a maximum effort, being more dedicated to the organization, and by helping to achieve corporate goals.”

The AMA survey asked respondents if they plan to work for their company for a long time. According to the results, 84% of employees who report to kind managers said yes, whereas only 47% of employees who report to bullies agreed. Similarly, when asked if respondents look forward to going to work every day, 74% of employees with kind bosses said yes, while only 32% of employees with bullies as bosses agreed.

Statement
Response
Bully
Kind
I plan to work for the company for a long time
Does
47%
84%
Doesn’t
35%
6%
Statement
Response
Bully
Kind
I look forward to going to work each day
Does
32%
74%
Doesn’t
51%
11%

Thus, one cost of unkind bosses is most likely higher turnover of employees who know the difference between being respected and not.

But there is a more direct cost as well: Productivity. The AMA survey asked if respondents worked as hard as they could: 70% of employees who report to kind bosses said yes, whereas only 54% of employees who report to bullies agreed.

Statement
Response
Bully
Kind
I put forth maximum effort at work
Does
54%
70%
Doesn’t
33%
22%

Put succinctly, those who have unkind managers don’t try as hard at work.

What’s more, in this age in which moral lapses have cost companies countless dollars, both real ones and reputational ones, it is interesting to note how employees view their supervisors.

According to the AMA survey results, 93% of people who report to kind managers say that their boss has high ethical standards, whereas only 48% of people who report to bullies agreed. Similarly, when asked if their boss displayed humility, integrity and authenticity, 81% of those with kind bosses said yes, while only 12% of employees with bully bosses agreed.

Statement
Response
Bully
Kind
My boss acts in accordance with high ethical standards
Does
48%
93%
Doesn’t
45%
3%

Statement
Response
Bully
Kind
My boss displays humility, integrity, authenticity
Does
12%
81%
Doesn’t
72%
6%

Researchers asked employees how honest, open and direct they can be with their bosses, and how responsive their bosses are to the feedback. Being able to share vital information is of great interest to organizations-”and withholding it because a boss isn’t approachable is cause for concern.

“Employees who had kind bosses were much more likely to report being able to speak openly and candidly with their boss than those who indicated that their boss was a bully,” said William Baker, author of Leading with Kindness: How Good People Consistently Get Superior Results (published by AMACOM). “This survey shows that kind bosses are told what’s going on in their companies by their subordinates. The bullies are not. Could this say something about the recent economic meltdown? Maybe some of the leaders could have prevented major problems if they heard more from the line workers or had acted on what they did hear,” Baker said.

According to the survey, 73% of people who report to kind managers say they can speak openly and candidly with bosses, whereas only 42% of people who report to bullies agreed. Similarly, when asked whether their boss really listened to what is said, 84% of those with kind bosses said yes, whereas only 24% of those with bully bosses agreed.

Statement
Response
Bully
Kind
I speak openly and candidly with my boss
Does
42%
73%
Doesn’t
44%
19%

Statement
Response
Bully
Kind
My boss really listens to what is said
Does
24%
84%
Doesn’t
64%
7%

Transfer of reliable information and coordination of activities are requisites for superior organizational performance. If information is retained by those who have the best access to it, then companies are bound to suffer as a result.

American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning-”learning through doing-”with opportunities for ongoing professional growth at every step of one’s career journey. For more information, visit www.amanet.org.

Editor’s note: Tell us what you think about this survey.

Business and Legislative Forum Features Patterson, Bing, Lively MBT Discussion

The attentive crowd of business people from across Michigan who attended the Business and Legislative Forum, presented by the Michigan Business and Professional Association (MBPA) in early October, were treated to remarks by Oakland County Executive L. Brooks Patterson, Detroit mayoral primary candidate and businessman Dave Bing and a lively discussion of Michigan Business Tax.

MBPA board chairman Lou Vescio with Dave Bing and L. Brooks Patterson. Photo by Marcus Patton

Patterson, who has been Oakland County Executive since 1992, received a Lifetime Achievement Award from the MBPA for his distinguished service in representing his constituents in Oakland County and throughout Michigan, including his ongoing work in attracting and supporting business development.

Keynote speaker Dave Bing of The Bing Group addressed the group, talking about how his business has been able to survive in the automotive industry as it has undergone transformation. From the beginning, Bing said, his success has come from working with the right people. “As a leader you set the tone, but you need people to execute the plan.”

He continued: “I love competition and I know that our company has to change to survive.”

As he starts his anticipated “third career” as Detroit’s mayor, Bing said, “I have a vision for the City of Detroit. The key for me is to surround myself with talent, people who have integrity. I will be very business friendly. I am not negative to big business, but the heartbeat is small business.” He also underscored cooperating with the communities surrounding Detroit, enhancing public safety, addressing city budget issues and working toward a sound school system, as keys to Detroit’s success.

The Forum also presented a roundtable discussion on the Michigan Business Tax, moderated by Fox 2 News Anchor Murray Feldman. Panelists discussed the MBT’s effect on the Michigan economy and offered strategies for coping with the new tax. Panelists included State Representative Steve Bieda; Roger Buckholtz, Michigan Fair Tax director; Chris Holman, Michigan Economic Development Corporation Small Business Section; Scott Schrager, Michigan Department of Treasury; and tax attorney Wayne Roberts from Dykema.

Several members of the audience asked pointed questions about the MBT, many of them saying they have experienced significant tax increases as a result of the new business tax.

“These topics are what every small business owner should be educated about since they are affecting their livelihood and methods of conducting business statewide,” said Lou Vescio, MBPA board chairman.

This event was sponsored by DTE Energy, Dykema and Davenport University.

A Fresh Look at Achieving
Exceptional Outcomes – Book Review

Spiral Up -¦ and Other Management Secrets Behind Wildly Successful Initiatives by Jane C. Linder

Published by: AMACON; New York, NY; October 2007; 272 pages; $24.95.

This book deserves a close look, especially by those who are responsible for project management in any organization -“ public or private, services or manufacturing, profit or nonprofit.

Dr. Jane C. Linder has assembled a coherent, but most un-businesslike way to attack large and intractable problems. Her work is based on 145 interviews with individuals in a variety of ordinary organizations that have achieved extraordinary results. Linder distills five key elements or characteristics that are common to the 46 initiatives examined. She concludes that applying these elements to any project will help organizations achieve what she calls “working wonders” and “wildly successful initiatives.”

To achieve great results, the unconventional leader should do these things:

  • Reach Beyond Your Grasp -“ don’t be satisfied with the old notion of going for “low-hanging fruit.” Imagine the outcome in terms of achieving excellence and go after that.
  • Make Space -“ loosen control so projects can grow, develop and change in unpredictable ways. This is similar to the concept of Skunk Works efforts popular a few years back, but with fewer boundaries.
  • Get It Right -“ never settle for “good enough.” Insist on achieving the correct outcome, and never be satisfied that the process was right despite the outcome.
  • Energize People -“ find the things that will generate passion and enthusiasm for the effort. Competent leaders always seek out the optimum way to gain the full commitment of everyone on the team, and take the steps needed to keep the team filled with energy.
  • Spiral Up -“ don’t be satisfied with small gains. Use accomplishments to build a platform from which one can generate the “bust-out momentum” needed to achieve success.

The advice in the book likely exists elsewhere, but in it one sees a clear picture of how a non-conforming effort can produce spectacular results that will set an organization apart from its peers.

One of Linder’s key elements deserves special attention -“ Getting it Right. Her development of this idea alone makes the book worthwhile. Rather than spending energy on trendy process management techniques, her examples are consumed with achieving superior results first. This forcefulness in demanding excellence is critical if American institutions are to succeed in our fiercely competitive world. Real life demands ever greater focus on exceptional results coupled with never losing sight of what the vision will look like when it is achieved.

In Spiral Up, Dr. Linder delivers solid examples of really significant achievements without a lot of academic jargon. By insisting on solid answers to tough questions she shows us how substantive projects can be “widely successful initiatives” by rigorously “Getting It Right.”

Bob Clark is the president of RWC Consulting LLC and has more than 30 years’ experience in labor-management relations. He provides consulting help in labor relations and is an adjunct professor at Concordia University in Ann Arbor.

Computers: Playground for Corporate Thieves – Act Now to Protect Your Company’s Greatest Assets

What is a thief? That word instantly conjures up an image of somebody breaking into an office or home, and then stealing something of value. In today’s world, a corporation’s greatest assets are not the physical objects in a factory or office, but rather the information and collective wisdom captured in electronic format and stored in computers. Computers, also known as information technology, have become the latest playground for corporate thieves.

IT assets require various degrees of protection.

Today I was speaking with one of our new employees. He had firsthand knowledge of a situation where a company was attending a trade show in China, and while their employees were wandering around the booths they found a piece of equipment from a new Chinese competitor. When they looked at the back of the device, they found that the casting actually had their logo imprinted on the equipment. The Chinese company had obtained detailed mold and equipment specifications and replicated it for their own use even down to the original company’s logo.

Thefts of intellectual property are usually not that obvious or blatant. But in the same way you would secure physical assets, IT assets require various degrees of protection. The equivalent of locking your front door would be the physical protection of the computers and laptops, and having secure external firewalls in place on Internet connections. This basic level of protection is necessary to avoid the most obvious break-in attempts.

Computer crime has evolved from the initial recreational forays into today’s sophisticated attacks. The first wave was relatively benign where people known as hackers attempted to access computer systems for fun, for the thrill of the chase or for curiosity. I have to admit that in my younger days (high school around 1980) I was successfully accessing some systems that I had no business getting into. But, it was only for the thrill of the attempt as an intellectual exercise. A second wave of computer crime began when people began to use systems that they infiltrated to achieve a secondary aim -“ mass emails of spam or denial of service attacks where systems were attacked by computer programs running with a specific purpose in mind. But now, with data being seen as more valuable, true computer criminals are involved as large scale attempts are being made to test a company’s defenses and probe for valuable data.

Intellectual property is at risk. It might be your engineering designs. It could be the credit card data given to you by your customers. Something as innocuous as consumer name and address data with some personal demographics can now be used for large scale identity theft. Organized rings of criminals will purchase data ranging from a few dollars for a thousand names to a larger amount for financial transaction data. Or, it could be the stealing of trade secrets such as engineering data and business processes and plans. These are now being sold or used to start up a new generation of competition. The flash drive that you use to conveniently carry personal files from home and office is now a liability if not encrypted. The need for outside contractors or outsourced manufacturing to access design data can expose your company to a new level of risk. The use of one of the new generations of secure clients may help limit that possibility.

Security risks are constantly changing and your company’s technologies are continually upgraded. When you are protecting your home or office, you don’t say that locking the door once last week is enough to keep you secure. No, you check the lock daily. In the constantly changing world of information security you need to regularly check your locks. When was the last time you checked yours? If you are not sure, I can guarantee that someone is turning the knob to see if they can get in.

Jim VanderMey is Chief Technology Officer for Open Systems Technologies in Grand Rapids. He can be reached at [email protected].

Don’t be embarrassed that you are doing well

I was at a community event recently and decided it might be fun to do my own unprofessional independent study on how business is doing given the state of the economy. With the news of the market crisis and the like I was wondering if it had a ripple effect on small business. Of the 30 companies that I asked “how is business,” not one said they were seeing the negative affects of the market. How can this be? Has it not trickled down to small business yet?

Being an inquisitive person, I probed a bit more. Many were up in their businesses, many have adapted, many were up in profits this year, and some were even having troubling hiring. One executive was actually whispering to me that he was up 40 percent and he didn’t want to talk too loud to be insensitive to those not doing well. My friends, if your business is doing well, I want you to Beat on a Drum, scream from the mountaintops, as many of us want to know that things are not all doom and gloom.

That is why we publish Corp! — to celebrate the positive business dealings and put a spotlight on what is going well so we all can learn and grow. Yes, we realize there is a slow economy but many still today are doing well. My best guess is that we have not yet seen the effects of the financial markets on small business and hopefully, we can stave it off. If your business is doing well…please share it with others as so many of us need to hear it. The lesson: don’t be embarrassed to share how well you are doing. Perhaps it’s just what the economy needs.

Off the Deeb End: Talk About Diversity!

People from across the country consider the Detroit area and all of Michigan the “Melting Pot” of the United States.

We have people from all ethnic groups who have assimilated here and who work and reside in our area. Many of them made our area their destination when Henry Ford inaugurated the auto assembly line in Detroit and $5 per day wages in the early 1900s.

When one talks about diversity here, we have it all. This is what makes our area so culturally interesting and fascinating. To take it all in, you might want to read the more than two dozen ethnic newspapers published across Michigan that cover the events, people and news from our diverse communities.

If you were to stand in one spot under the farmers’ sheds at Detroit’s historic Eastern Market, in a 15-minute period you would see people from all ethnic groups go by you. It’s quite a sight.

And such diversity is found beyond Detroit’s border. People of all backgrounds have called the Greater Grand Rapids area home, from the Dutch settlers to today’s Sudanese, Mexican, Chinese and Eastern European immigrants. Approximately 20,000 Asian Americans live in West Michigan, including people of Vietnamese, Korean, Chinese and Indian heritage. Today, Grand Rapids public school students speak more than 40 languages and represent 53 countries of origin.

There’s no doubt that people from all over the world are in Michigan: Irish, Polish, German, Italian, Mexican, Greek, Chinese, Middle Eastern (Arabs, Chaldeans and Jews), Hispanic, African, Japanese, Indian, Dutch and Swede, to mention a few.

Festivals are featured every summer weekend from those of different heritage groups in all areas of our state including along the Detroit River at Hart Plaza.

If one seeks out an international food menu, we have gourmet food and beverage stores offering virtually every kind of ethnic food. We also have a fine array of gourmet restaurants throughout our state whose menus tickle one’s palate and whet the appetite.

In addition to the tasty food fare our state offers, we have thousands of men and women from all heritage groups who operate successful businesses -“ they employ people, pay taxes and contribute to the success of our cities and state.

Talk about diversity. We have it here. We’re Number One!

Still Setting the Bar High – Tom Wilson Says Listening to Customers is Key

Tom Wilson, CEO of Palace Sports & Entertainment, isn’t someone who’s afraid of change. Rather, it’s something he welcomes as he and his staff look at the business with a fresh perspective every year. And Wilson believes in the future of Michigan, a state with many available resources.

Neil Diamond and PS&E President and CEO Tom Wilson.
Photo by Steve Galli

Corp!: The Palace of Auburn Hills just celebrated its 20th anniversary. To what do you attribute its success?
Wilson: Because we are privately financed we were able to approach things differently. We designed the building differently, we offered more sponsorship opportunities for advertisers and more choices for our customers. We were able to reinvent this business.

Corp!: What do you think the Palace will look like 20 years from now?
Wilson: Every year we make improvements. We listen to our customers and they tell us what to do. Twenty years from now we will still be listening to them. Right now we are exploring building a performing arts theatre in Oakland County.

Corp!: You have had to work with the highs and lows of Michigan’s economy. What positive factors do you see for future business in Michigan?
Wilson: We have been going through a painful process with the right-sizing of the auto companies. If we can get through to the other side, we will have three vibrant auto companies that will offer new opportunities for other businesses. We will be leaner, meaner and stronger.

Corp!: Palace Sports & Entertainment has been called a business model of the future. What are some of the business strategies that you have put into practice?
Wilson: We take a fresh look at every aspect of the business every year. We do a lot of surveys here. We ask our customers and our staff how we can improve. Then we implement solutions to the suggestions or problems that they reveal. We have set the bar high in everything we do.

Corp!: You have a lot of personalities to manage from the hot dog vendor to the stars on the court. How do you motivate them?
Wilson: We have 40 original employees from when we first opened 20 years ago. We have a culture where a lot of people set examples. They have the philosophy that “this is our building and we are going to work hard at keeping it a high quality place.” I’d love to take credit for them, but it is my staff that gets the credit.

Corp!: You have probably met a lot of famous people. Any highlights?
Wilson: I really don’t spend a lot of time with the performers, but I really wanted to meet Paul McCartney. Meeting him was a true highlight.

Corp!: If you had to start all over again, would you choose the same career?
Wilson: I don’t know if my career chose me or I chose my career. All I know is that I have been amazingly blessed and I can’t imagine a more satisfying business to be in.

Corp!: Tell us your top three favorite shows you have experienced.
Wilson: Barbra Streisand, the Eagles and Paul McCartney.

Corp!: What is the best advice you can offer to others?
Wilson: Find your passion and find your fun. Everything you do at your job will impact your happiness for the rest of your life.

Holiday Gift Guide

The magic of today’s technology spoils us with cell phones, GPS systems, wireless Internet access, computers and countless other toys and gadgets.

Might there be someone today in our culture, perhaps a business owner, executive, college student, homemaker, teenager, entrepreneur, or salesperson, who doesn’t make use of at least some of today’s electronic gadgetry?

For this Holiday Gift Guide, we’ve chosen items that executives and other on-the-go busy people just perhaps couldn’t do without. Or perhaps, you want something no one else would ever imagine just for yourself?

Some or all of these selections might arouse your interest. Take a few minutes to browse the selection we’ve put together, and avoid handing out that last-minute gift certificate.

As this is the time of year for giving, don’t forget something for that standout employee you’ve noticed more than once going “above and beyond.” Giving is a special gift too.

Harness the Wind
Eco-friendly backyard wind-powered turbines designed to hook up to your home and reduce your electric bills are here.

Models are available in varied sizes to meet energy needs for an entire house, the summer cottage, remote locations, or even a small business or power for your boat.

With a broad range of pricing ($500 to $15,000), Arizona-based Southwest Windpower designs these wind generators to provide quiet, clean electricity in low winds. www.windenergy.com.

Digital Underwater Camera and Video Diving Mask
We’ve been to the moon, sent up satellites, even placed the Hubble telescope in orbit to explore the heavens. Closer to home, water lovers can now snap quality photos and shoot video of their own exploration in the pool or ocean with this device by Liquid Image.

Features include: 16 MB built-in memory, expandable memory with SD cards, crosshairs on mask for precise shots, includes editing software and USB cable, water resistant up to 30 feet. Record sea life hands-free; USB interface; and five-megapixel image capture. www.frontgatecatalog.com, $99.50.

Forerunner 405
Garmin’s hand-held fitness device is just right for the runner wanting instant data they can analyze and improve on.

The Forerunner 405 tracks time, speed, heart rate and calories burned, making it ideal for the fitness enthusiast. Whether running for distance or speed, you’ll find the latest techno wizardry in this one device. Also includes GPS access.

Wear as a sports watch when not in training. Choose green or black. www.garmin.com, $299.99.

BlackBerry Bold
How amazed do you want to be?

With a BlackBerry Bold in your hand you’ll have GPS technology mapping out your destination, be able to playback important voicemails, read your e-mails, talk to clients and set up appointments-”even text message your evening plans or view graphics on a high-definition screen.

If staying in touch is what you need to have a productive day, then this gift is waiting for you. Visit www.discoverblackberry.com.

Diplomat Talking Translator
The company is sending you on a business trip to another country, but you don’t know the language. No problem with the hand-held Diplomat Talking Translator at your side. It offers over 240,000 words and 27,000 phrases.

Select from Hebrew, English, French, Spanish, Italian, Greek, Chinese, Japanese, Korean, Russian, German and Arabic. Phonetically pronounce characters in your language, and hear them pronounced back in the language you’ve chosen. Converts currency too!

Visit www.herringtoncatalog.com, $199.95.

Diversity continues to grow in stature

Differences. While it may be human nature to focus on what makes us distinctive, the reality is there are those traits that bind us together as a community. The opportunity to succeed. The need for respect. For dignity. Underlying it all is a growing realization that there is strength in diversity, something Corp! magazine is proud to celebrate-“by showcasing organizations and individuals who share that vision. Once again, narrowing the list was challenging, enlightening and inspiring. Yet immensely rewarding as well. Join us in applauding those who continue to bring us closer, in spirit and in deed.

Diversity Focused Companies

Aisin World Corporation of America
www.aisinworld.com

Don Whitsitt, who heads Aisin World Corporation of America from offices in Plymouth, says the company’s global vision for corporate social responsibility includes reaching out in support of life and education-based organizations in communities where it operates. In the Detroit area, that includes organizations such as the Detroit Hispanic Development Corporation, where Aisin employees have volunteered to help reduce the dropout rate and youth violence in southwest Detroit. “We also continuously promote diversity within our supply base, which allows smaller minority owned companies to compete for business equally among other suppliers,” says Whitsitt, who acknowledges that current economic woes among the automotive industry directly affect funding for community relations activities and sustainable business for minority business enterprises. Whitsitt says Aisin is determined to continue to develop its diversity practices, one example being its participation in the Michigan Minority Business Development Council’s “Project ONE” Module, hosted by Toyota and JCI. “It allowed us to assess our company’s supplier diversity program against the National Minority Supplier Development best practices and to exchange information with our peers. We used this information within our own company to better integrate diversity more deeply into Aisin’s daily business practices.”

Arrow Strategies
www.arrowstrategies.com

Arrow Strategies may be a minority owned full-service staffing firm, but Jeff Styers, who is Native American, says the quest to advance diversity does not end with ownership. “We are dedicated to increasing opportunities for other minority owned entities,” says Styers, who cites a Minority Vendor Program designed to afford other minority owned staffing firms highly desirable opportunities at Arrow Strategies’ premier clients. “Not only does this open doors for these firms that would have otherwise been closed, but it also increases our clients’ exposure to a diverse number of potential resources.” Styers says today’s challenge is for diverse companies to differentiate themselves. “Although we appreciate that our diverse status can afford us different opportunities, our goal is to advance diversity as a byproduct of our stellar service.” Styers says partnering with other minority firms (through the Minority Vendor Program) has helped Arrow share best practices and support other firms in their growth.

The Bartech Group
www.thebartechgroup.com

CEO Jon Barfield says the company he founded has at least two reasons for being committed to workforce and supplier diversity. “We pursue this because it’s the right thing to do for our business and it’s supportive of similar programs at our major customers.” Even with some 58 percent of Bartech Group employees being minorities or women, the company goes a significant step further, spending almost 11 percent of its total procurement dollars with other Minority Business Enterprises. “We strive to be the benchmarking standard” in seeking out minority suppliers, says Barfield. Even so, challenges remain when it comes to advancing diversity, notable among them are what he calls “the assault on affirmative action” evidenced by the recent ballot initiative against affirmative action. Barfield, who delayed entering university (ultimately he graduated from both Princeton University and Harvard Law School) to play solo tenor saxophone on tour, recalls an eye-opening encounter that changed his perspective. “While touring in south Georgia, our tour manager was told by a white hotel manager that our group could not register because four of us were black. From then on I really knew who I was, how I did not fit comfortably into a society that promised freedom and justice for all, and I became energized over finding opportunities to make a difference throughout my adult life.”

Beaumont Hospitals
www.beaumonthospitals.com

Kenneth Matzick, Beaumont’s president and CEO, points to the organization’s Minority Outreach Cancer Prevention Program and its free educational forums that have reached more than 3,000 members of ethnic/minority populations in southeast Michigan as among its key diversity initiatives. “Beaumont physicians and others volunteer their time and talent toward this effort,” says Matzick, who adds that keeping up with an ever-increasing diverse population is something that drives Beaumont. “We must continue to be aggressive in recruiting and retaining a highly skilled, diverse, culturally sensitive employee population. We have to ensure that our staff is educated on the cultural and spiritual needs of our patient population. And we must be able to communicate effectively with our patients by providing efficient and culturally effective translation, interpretation and other similar services.” Matzick says he’s particularly proud of the level of engagement, enthusiasm and commitment from physicians, leaders and front line staff and volunteers. “They get involved both internally and externally in promoting the health of our diverse community.”

Comcast
www.comcast.com

Notable among the efforts toward advancing diversity in the community is Comcast’s opening of its first-ever Arab-English bilingual customer service center. The facility, based in Dearborn, grew from Comcast’s partnership with the American Arab Chamber of Commerce, which also included a company grant to facilitate a diversity training program. Comcast has organized its commitment to diversity in four areas-”supplier diversity, recruitment and career development, community investment, and programming. Comcast also recognizes the importance of helping small businesses -“many of them minority-owned-”get the most out of their resources to compete with their larger counterparts. The Comcast Foundation put even more financial resources behind the communications company’s commitment to diversity, with more than $275,000 in grants to support Michigan-based programs. Its partners include the Detroit Urban League, the Hispanic Business Alliance, New Detroit and the ConnectMichigan Alliance. Nationally, Comcast has provided more than $43 million toward programs that advance diversity. Comcast’s awareness of diversity dates back to founder Ralph Roberts, who always looked for ways to foster diversity and who took a leadership role in national and local organizations.

EDS
www.eds.com

Todd Taylor, EDS global account manager, admits that the statement is a cliché. “But it really is true: The world has become smaller.” The reason is key. “It’s largely because of technology. Business has become global very quickly, and it becomes even more global every day.” At EDS, which was acquired by Hewlett-Packard earlier this year, diversity is an ongoing priority. “We’ve recognized the importance of diversity in business for many years, and especially in the context of growing globalization, that must continue,” says Taylor. “We need to continue to increase understanding of diversity, capitalize on differences as strengths, communicate more effectively, and understand how to work best across cultures.” Several events in which EDS was involved served to underscore one major point for Taylor. “They really get people thinking about the importance of diversity, and that’s where it all starts-“’thought leadership’ if you will.” Taylor says he’s proud of the way EDS has used its Diversity Councils as a forum for goal setting and projects that advance the cause. While EDS supports a variety of organizations in the area (among them Boys and Girls Republic and Girl Scouts of Metro Detroit), Taylor says the company’s support of one of the Vista Nuevas pre-school centers in the Celebration of Cultures parade stood out. “It struck me because it’s a very local event and a very global event at the same time.”

Global LT
www.global-LT.com

A few years ago, when Hortensia Neely proposed to a local school board that her language training company sponsor summer camps for children, the idea was met with little interest. “What’s happening now in schools shows how things have really progressed in terms of preparing students to ‘go global’,” says Neely, whose Global LT has offices in Michigan as well as Massachusetts, Arizona, Hong Kong and London. “Parents today want their children to learn a second or even third language. A few years ago, this wasn’t a priority.” Personally, Neely says she’d rather “be known among my customers for my quality and integrity than my minority status. Hopefully, one day firms will compete solely on the quality of their products and services.” Neely says being able to see growth at Global LT is a source of pride, but so is the firm’s ability to take care of its expatriate clients as they relocate to the United States. “Our relocation specialists understand the client’s culture and speak the language. They can quickly build rapport with the client and, with their unique perspective, help them settle into an area they’ll feel most comfortable in. So, while our client is undergoing a broadening cultural experience, they’re still able to feel at home and maintain their cultural roots.”

Henry Ford Health System
www.henryfordhealth.org

While we want to hope for equality in all things, the fact remains that disparities in health sometimes occur. At Henry Ford Health System, the organization is tackling those differences through action and commitment. Kathy Oswald, senior vice president and chief human resources officer at the health care provider, points to several examples, including a Cancer Prevention & Treatment Demonstration Project, conducted in partnership with Medicare and designed to assess and reduce cancer in African-Americans. While a Program for All-inclusive Care for the Elderly is the only one of its kind in southeast Michigan, the organization is reaching out to the other end of the age spectrum-”with its Henry Ford Early College, a partnership with Henry Ford Community College and Dearborn Public Schools that offers a high school education while earning an associate’s degree in an allied health field. Henry Ford has been recognized by the Institute of Multicultural Health for research in advancing the area of minority health and health care. Still, challenges remain, says Oswald. “The biggest we face is helping people think of diversity in a broader sense and to understand that diversity goes beyond just race and gender. It also includes the unique gifts and experiences that each person possesses.”

Michigan First Credit Union
www.michiganfirst.com

Originally the Detroit Teachers Credit Union when it opened its doors in 1926, Michigan First Credit Union has a continued dedication to recruiting, hiring and retaining team members, credit union members and board members who are from diverse backgrounds. Amending its charter in 2007 to extend membership to 44 new communities was part of that strategy, says Sandra Tomlin, the organization’s vice president of public relations, who adds that being an organization where diversity is sought delivers tangible results. “This is an environment where diversity of thought, style, culture, skill sets and perspective is valued and celebrated in support of individual performance and potential, as well as our business goals and mission. We feel our commitment to diversity and inclusion strengthens our company and sets us apart from our competition.” Even with 66 percent of its workforce already minority-based, “one of the challenges is finding and attracting qualified team members who are diverse and experienced in the roles we are looking for. We also want to increase the diversity of our membership by reaching out to residents in the 44 new communities that we now serve.”

Sodexo
www.sodexousa.com

Dr. Rohini Anand, who leads Sodexo’s efforts as its chief diversity officer, says she’s particularly proud of the company’s youth initiatives, notably the food service and facilities management giant’s work with the National Urban League’s Black Executive Exchange Program and the National Council of La Raza’s Lideres program, which seeks to increase the number, capacity and influence of young Latino leaders. Add to its involvement the Afro-Academic, Cultural Technological, and Scientific Olympics-“a youth initiative of the NAACP-“and it’s clear that Sodexo has distinguished itself as a broad-based supporter of diversity initiatives. For Anand, who immigrated from India to attend graduate school at the University of Michigan, diversity and inclusion is much more than a job. “In India I grew up surrounded by others who looked like me. Moving to the United States was a critical transition point and the related experiences shaped who I am today. These experiences inspired me to explore the challenges and opportunities that evolve when diverse populations come together.” Notably, Anand sees her quest as being a journey rather than a destination. “Our greatest opportunity resides in identifying innovative strategies to reach underserved youth populations and educate them on the career potential the hospitality industry offers.”

V2Soft
www.v2soft.com

Varchasvi Shankar says it took some time to create a diverse management team at the IT business solutions and services company he launched in 1998. “This team has been extremely successful and is a classic example of a diverse workforce. We have Asian, Caucasian, Hispanic, African-American, women and senior resources as part of our team. . . how much more diverse can it get?” Shankar says the clearest evidence of a growing movement toward diversity is in V2Soft’s customer base. “We have started to see this in most of our customer base. Customers have noticed the shift in demographics and the buyer diversity of their products and this seems to be a significant change.” Shankar says being involved in events sponsored by the National Minority Supplier Development Council and Michigan Minority Supplier Development Council has been an inspiration. “It has driven me to achieve success and to think as a visionary to build a diverse society.”

Diversity Business Leaders

Faris Alami
Integration Systems Management; www.myisminc.com

In addition to managing his consulting firm (which focuses on cross cultural training, marketing, project management and sales), Faris Alami goes out of his way to advance diversity in the community. Notable among his activities is the Oakland County Employment Diversity Council, hosting international visitors through the International Visitors Council, and speaking at the Arab American Museum. Ask about challenges and Alami is quick to point out that even while “there are many Michigan programs and events dealing with diversity, the same people contribute and participate, by and large. We need to spread the word and attract Michigan residents who are not aware of the challenges and the opportunities of diversity.” Alami’s membership in the Automation Alley global trade mission team (as cultural ambassador and business coach) is one way he contributes to achieving that goal. He also points to his company’s “Diversity in a Box” program as contributing to understanding.

Lawrence G. Almeda
Brinks Hofer Gilson & Lione; www.brinkshofer.com

Trained as a chemical engineer and attorney, Lawrence G. Almeda focuses on patent law. But he also has his sights set on advancing the cause of cultural awareness, something he says is key to the successful advancement of his fellow Asian Pacific Americans. Here, Almeda makes a convincing argument: “The community at large, especially in this Asian-influenced global economy, does not currently have the tools to become more aware of Asian history and culture. For example, schools in Michigan and across the nation are absent a substantial curriculum that allows students to learn more about Asians. Moreover, Asian languages are not offered as readily in schools as other foreign languages. Yet Asian Pacific Americans are the fastest growing ethnic population in Michigan.” Almeda is not above challenging those around him. At a recent dinner celebrating the life of Philippine national hero Jose Rizal, an advocate for political reform, Almeda challenged the audience. “Eighty percent of Michigan Asian Pacific Americans were politically silent in 2006. I urged them to speak up and to step up.”

Nicola Antakli
Intraco Corporation; www.intracousa.com

When Nicola Antakli first came to the United States in 1955, it was as a student. The Syrian-born Antakli subsequently earned an undergraduate degree from Lawrence Technological University and an MBA from the University of Detroit. By 1971, Antakli was on his own, having founded Intraco as a trading, consulting and distribution firm. “I believe our emphasis in fostering a diverse staff, our long-standing corporate partnerships with multinational institutions, and the global destinations of North American brands and products make Intraco a leader in creating a stronger community, state and nation,” says Antakli. He still recalls his appointment as chairman of the state’s first trade mission to the Middle East as the impetus “to envision and develop relationships promoting the high standard of quality and excellence which success in world economic competition demands.”

Marilyn Barnett
MARS Advertising; www.marsusa.com

Marilyn Barnett’s co-founding of the national advertising agency (it has more than 300 employees in offices in 10 states and Canada) had an electrifying effect. “We roared into gender equality since day one with a host of far-reaching, female/mom-friendly policies,” she notes. Those included liberal maternity policies, baby changing rooms and even a “Little Martians Day Care” for many years. More recently, Barnett has mobilized staff and resources for an array of urban and women’s causes, among them “Dress for Success Detroit,” which advances low-income women’s economic and social development. Somewhat sheltered from the vagaries of a distressed local economy, the national company remains committed to attracting top talent with diverse backgrounds to the Detroit area. “We’re stepping up an already huge commitment to our scholarship fund and other urban causes and we’ll continue to distinguish ourselves as an employer who wants a premier and diverse pool of talent.”

Amal Berry-Brown
Comerica Bank; www.comerica.com

Amal Berry-Brown’s position as vice president of national Arab & Chaldean business affairs for Comerica includes managing the marketing initiatives across not only Michigan but in Texas, California and Florida. She also chairs a team that manages the bank’s presence in the greater community. Berry-Brown, who joined Comerica in 1999 as vice president, credits Comerica with recognizing “the increasing diversity of its customers and its decision to reach out to ethnic and cultural groups.” At the same time, Berry-Brown says challenges remain, particularly when it comes to the understanding of the true meaning of diversity. Today, Berry-Brown points to Comerica’s development of Sharia-compliant products and services, those that follow not only U.S. but also Islamic law. “These would appeal to American Muslims as well as those who are socially responsible with their investments.” Berry-Brown’s own difficulty in assimilating to a new culture (she came to the U.S. as a young child) is in part responsible for her desire to advance the cause of diversity.

Fouad Beydoun
International Association for Organ Donation; www.iaod.org

It was only after his youngest son received a kidney transplant in Lebanon that Fouad Beydoun established the International Association for Organ Donation in 1999, his goal being to guarantee everyone the same chance afforded his family. The organization’s active involvement in the Arab and Asian communities has raised awareness about minority organ donation. From Beydoun’s perspective, diversity is balanced by what Americans share in common. “Different ethnic American groups are found in almost every state. Despite their diversity, all have much in common. They feel bound by a shared history, values and culture.” Beydoun sees promoting organ donation awareness in the Arab, Chaldean and Asian communities as one of his most significant initiatives, the result being the adding of more than 11,000 donors to the Michigan State Organ Donation Registry. A campaign to work with the African American community is among his most recent achievements.

Keith Cooley
Michigan Department of Labor and
Economic Growth; www.mi.gov/dleg

Even before being appointed as director in 2007, Keith Cooley’s experience as CEO of Focus: HOPE put him in good stead to manage Michigan’s $1.3 billion budget for development of the state’s workforce in a globally competitive market. Having worked in private enterprise (General Electric, General Motors and Motorola), Cooley understands market economics and takes that perspective to government service. He also understands the importance of education as the state manages its economic challenges. “Education is the great equalizer,” says Cooley, citing initiatives that include Governor Jennifer Granholm’s Cities of Promise as being a platform for progress. Cooley says his role has given him the opportunity to oversee programs that champion diversity in the workplace and community, among them the Commission on Spanish Speaking Affairs, the Michigan Commission for the Blind, Michigan Rehabilitation Services and the Michigan Commission for Disability Concerns.

Valde Garcia
Michigan Senate; www.valdegarcia.com

The son of migrant workers who instilled in him the value of what it means to be a citizen of the United States, Valde Garcia has undoubtedly made his parents proud, not only as the first Hispanic state senator in Michigan’s history but for having served in the military. Garcia, a Repubican member of the senate representing the 22nd District, is also a Colonel in the Michigan Army National Guard and saw active service for nine years. He was recalled to active duty during Operation Desert Storm. Garcia is currently Director of Intelligence for the Michigan National Guard. As a state senator, he serves on the Senate Appropriations committee and is chair of the newly created Homeland Security and Emerging Technologies committee. In addition to his extensive legislative and military responsibilities, Garcia serves on the Selection Committee for the White House Fellows Commission and is a board member for the Federal Home Loan Bank.

Floriza Genautis
Management Business Solutions; www.mgmtbsolutions.com

For Floriza Genautis, who runs the Grand Rapids-based professional recruitment firm she founded, diversity is at the heart of the business, with some 80 percent of its staff being women and/or minorities. While Genautis volunteers and provides leadership in numerous associations-“including Asian Victims Relief Fund and the Alliance of Women Entrepreneurs-“she also makes mentoring a big part of her professional life. “It’s a big part of my success personally and professionally,” says Genautis, who is currently working with two new business women/entrepreneurs. Genautis is also on the advisory committee of Business Leaders Linked to Encourage New Directions, where she offers advice and assistance with capacity building strategic planning. Genautis says she still sees opportunities to advance the cause. “Diversity and inclusion is still not fully embraced by the community. It will take time to educate and counsel the community. I believe the barrier is being broken down a little bit, but education is still very important.”

Dr. Herman Gray
DMC Children’s Hospital of Michigan; www.childrensdmc.org

Dr. Herman Gray says helping to plan and develop a high quality charter school for about 900 students is among his most significant initiatives related to advancing diversity in the community. “The best way for children to grow up fully integrated into ‘mainstream’ society is for them to receive a high quality education. It isn’t enough to eliminate racism or discrimination, but it goes a long way towards creating a level playing field.” At Children’s Hospital, where Gray is CEO, having a Family Centered Care Advisory Council and a Youth Advisory Council are among the initiatives of which he is most proud. “Having meaningful input strengthens diversity initiatives.” Dr. Gray says being a medical doctor has an underlying personal story. “I was counseled to stop considering a career as a physician, that I would never get admitted. It was motivational to me, but it also inspired me to work diligently to assure that all people’s voices are heard and represented.”

John Green
Oneida Solutions Group; www.oneidasolutions.com

John Green says developing solid partnerships is one of the key ways for organizations to be successful in their diversity efforts. A Native American, Green did just that, partnering with Morse Moving & Storage, a full-service relocation company that’s been in business since 1954. “As a result of the partnership, we’ve been able to offer our diverse clientele a greater variety of services.” Green, whose company is now said to be the 25th largest Native American company in North America, says being approached by Dave Morse of Morse Moving & Storage was an eye-opener. “I had no idea that there was such a need within the marketplace as well as the unbelievable lack of quality due to the lack of support or partnership.” He says the relationship with Morse has allowed him to “make a positive impact on my entire team as well as on our clients and community. My goal is to help others understand the importance of inclusion.”

Martha Grier
Wayne County Community College District; www.wcccd.edu

As assistant to the chancellor for board and public relations, Martha Grier has made it a point to ensure that everything she touches-“publications, advertisements, programs and official ceremonies-“serve to promote and showcase the school’s attention to diversity. Certainly the efforts have received national recognition, including receiving a Silver Paragon Award from the National Council on Marketing and Public Relations. But as Grier points out, demonstrating a commitment to support community education activities that highlight cross-cultural values, appreciation and engagement is just as important. In an educational institution with more than 60 nations represented and more than 50 languages spoken, Grier says challenges remain. “We constantly seek to understand diversity and build bridges of understanding for those who serve as faculty and staff.” Initiatives such as Global Awareness Day, Passport to Africa, Hispanic Cultural Festival and the promotion of Wayne County Community College District’s International Study Abroad program are among those to which Grier has contributed.

Robert B. Jones
Michigan State House of Representatives;
www.house.mi.gov/rbjones

Rep. Robert B. Jones, who served four terms as mayor of Kalamazoo before taking his seat in the Michigan House of Represen-tatives in 2006, was a research chemist for nearly 30 years. But it’s the chemistry of people that’s of most interest today, specifically ways to battle racism. One initiative which Jones organized while mayor was Kalamazoo’s Summit on Racism, now an annual event. As a legislator, Jones has sponsored House Bill 6340 that outlines the definition of a bias-motivated crime. A companion piece of legislation (House Bill 6341) provides new penalties within sentencing guidelines. Jones, who is a recipient of the NAACP humanitarian award, has also served on the executive board of the Michigan Economic Development Corp., the Michigan Municipal League and the Urban Core Mayors.

Jumana Judeh
Judeh and Associates; www.judehandassociates.com

In 27 years of being active in advancing the issue of diversity in southeast Michigan, Jumana Judeh says she “had become fascinated by the fact that the voice of the Arab-American woman was typically absent from the table.” The professional real estate appraiser and consultant says it was common for her to be the lone female in “a room full of men believing that they can make a difference without 50 percent of the population.” Addressing the issue, Judeh started the Arab-American Women’s Business Council. The organization serves not only as an opportunity for women to be heard, but as a forum for networking. The Council is now receiving requests to have its membership participate in discussion groups about diversity, says Judeh. “Business and civic organizations are reaching out to discuss diversity because they have come to realize that such an issue does affect their bottom line.”

Nabil Khoury
Henry Ford West Bloomfield Hospital;
www.henryfordwestbloomfield.com

Now medical director for ambulatory services at the soon-to-be-opened Henry Ford West Bloomfield Hospital, Dr. Nabil Khoury has led a number of community outreach health fairs that have targeted both the Arab-American and Indian communities. “I believe that these events help to raise health awareness and hopefully reduce health care disparities in our community,” notes Dr. Khoury, who is also president of the National Arab American Medical Association, a collaborator in the events. Khoury has also witnessed the reaching out to the Jewish community through a partnership with Jewish Family Services, which provided social workers to help in Henry Ford’s Senior Clinic. And Dr. Khoury has volunteered his time to newly arrived Iraqi refugees who need acute care. Dr. Khoury says working at Henry Ford has helped in his understanding of the value of diversity. “It brings out the best in people. In return, they richly contribute to their company, institution and society.”

Marian Krzyzowski
University of Michigan; www.umich.edu

Marian Krzyzowski, director of the Institute for Research on Labor, Employment & the Economy at the University of Michigan and a one-time organizer for the local AmeriCorps community service program initiative, recalls growing up on Detroit’s east side as being pivotal in his desire to see a more diverse society emerge. “When I started first grade, I didn’t speak English and was taught by Polish-speaking Felician nuns. But my first real exposure occurred when I began attending Detroit’s A.L. Holmes public elementary school where I had African-American and Italian-American classmates.” Recently, Krzyzowski completed a six-year project on the history of the Chene Street area. With the help of a dozen students, the work includes nearly 500 oral histories and the preservation of nearly 10,000 photos from the neighborhoods.

Bhushan Kulkarni
GDI InfoTech; www.gdii.com

Having created a corporate culture of embracing diversity at GDI InfoTech, the latest of three companies the Indian-born entrepreneur has founded since 1991, Bhushan Kulkarni is busy making sure those from different cultures have as much an opportunity as he did to succeed. “One of the greatest assets are the intellectuals and business people from different ethnic communities who bring a wealth of global knowledge, connectivity and diversity,” says Kulkarni, who came to the United States in 1985. Kulkarni, who has earned Entrepreneur of the Year status from Ernst & Young, is considered one of the more successful of his ethnicity in the region. He’s also taking care to leverage that influence through Ann Arbor Spark, a nonprofit organization dedicated to advancing economic development, where he serves as cultural ambassador for India. “This program will provide the opportunity and a starting point for them to get involved in the mainstream.”

Grace Lee
Logic Solutions; www.logicsolutions.com

As chief financial officer and co-founder of Logic Solutions, an Ann Arbor-based provider of IT solutions (including sourcing services from China), Grace Lee knows what it is to work in an environment where international connections are key. She also sees the need to overcome pre-existing stereotypes while finding and building mentorship opportunities. Lee, who came to the U.S. from China (subsequently earning bachelor’s degrees from the University of California Los Angeles and an MBA from Eastern Michigan University), has served for seven years as treasurer of the Asian Pacific American Chamber of Commerce. She is also an advocate of entrepreneurship in the southeast Michigan community, serving as treasurer for MIT Enterprise Forum, Great Lakes chapter and as a committee member for the Annual Collaboration of Entrepreneurs, a showcase held in Ann Arbor. “I was able to bridge the gap between the culture and ethnic differences and help all groups to support and collaborate with each other.”

Samual Logan
Michigan Chronicle; www.michronicleonline.com

The publisher and co-owner of the Michigan Chronicle, considered one of the nation’s premier black newspapers, Sam Logan is nothing if not a proponent of Detroit and Michigan. A graduate of the University of Detroit and a lifetime member of the NAACP, Logan calls Detroit a “sleeping giant.” He also says positive leadership is needed to improve the region’s fortunes. “One of our problems is a lack of vision,” he says. “We spend too much time looking backwards.” Logan is also an advocate for a more effective public school system, noting that when mothers and fathers talk about where they want to live, they always ask: “How are the schools?” Logan calls for unselfish civic leadership. “Somebody has to take the lead. There are too many in it for their own greed. Detroit is not going to move too far and fast until we make each citizen number one.”

Peng-Li Lui
Weld-Aid Products; www.weldaid.com

An original founder of the Asian Pacific American Chamber of Commerce, Peng-Li Lui has seen first hand how various groups have advanced the cause of diversity. “The collaboration and partnership among all chambers and organizations, along with the support of major corporations further advances the development of diversity,” says Lui, president and COO of Weld-Aid, manufacturers of anti-spatter products. An economist by training, Lui has an impressive three decades of business experience, including stints as a chief financial officer for an automotive component parts supplier and running an automotive plastic interior trim components manufacturer. President of the Asian Pacific American Chamber of Commerce since 2007, Lui is also a member of Chrysler Financial’s diversity advisory board. She remembers when the support she and others offer to those of Asian American heritage simply didn’t exist. “My desire and hope is that my children and future generations can fully realize their potential and pursue their dreams regardless of their race, gender or ethnicity.”

Susan W. Martin
Eastern Michigan University; www.emich.edu

Taking office as the first woman president in the university’s 159-year history on July 7, 2008, Susan Martin is already hard at work engaging the community. That kind of engagement is something EMU has been doing for at least 20 years, notably in celebrating the Martin Luther King Jr. holiday with a week of activities honoring the principles for which he stood. “We also focus on the student life experience at EMU with educational and cultural programs that improve campus climate and enhance community life on campus,” notes Martin, whose background includes serving as the state of Michigan’s director of revenue. She says students graduating from Eastern are expected to understand, appreciate and know how to accept and manage differences. The challenges for the future? “We can play a major role in the state’s goal of producing the educated workforce needed as we move to a knowledge based economy.”

Linda V. Parker
Michigan Department of Civil Rights;
www.michigan.gov/mdcr

A moral and economic imperative. That’s what Linda Parker calls promotion of diversity in the state of Michigan, even after the passage of Proposal 2 which put limits on the practice of affirmative action. As director of the Department of Civil Rights, Parker says she intends to continue to make the case for diversity. “We are beginning to realize that we cannot discuss the global economy or plan for our collective futures without talking about race and diversity issues,” she says. “The rest of the world is diverse in terms of religion, races and cultures and any efforts to do business globally will depend on our cultural competency as a state.” A first step: integrating diversity even further than has already been done. “Getting people to take diversity seriously as a strategic objective must be followed by effective communication of how to proceed from that point.”

Vickie Piner
Lear Corporation; www.lear.com

Vickie Piner’s role as vice president, supplier diversity and development for the automotive supplier includes keeping the issue at the forefront. “Lear’s view of diverse suppliers has always been that of inclusion versus affirmative action,” notes Piner, an African-American female engineer who acknowledges that, even in 2008, “I don’t see many reflections of myself in my travels within corporate America.” Lear spending over $700 million with diverse suppliers in 2007 is something for which Piner feels proud. “Lear experienced significant downsizing but I’m proud of the Lear procurement teams for not losing focus, and staying the course with our diverse suppliers.” Piner is clear: investing in diverse communities makes good business sense. “We need to keep the vision and not lose sight of the value of both internal and external diversity.”

Dr. Steve L. Robbins
S.L. Robbins & Associates; www.slrobbins.com

Dr. Steve Robbins is called “a powerful storyteller with a powerful story to tell.” Born in Vietnam, Robbins immigrated to the U.S. when he was just five. Today, he draws upon a compelling life journey as he focuses on issues of diversity, inclusion and the power of caring in his numerous presentations throughout the country. One of his concepts, “Unintentional Intolerance,” challenges individuals and organizations to be more open-minded, mindful and intentional about inclusion and valuing people for their unique gifts, abilities and experiences. Robbins says being able to develop a message “that resonates with all audiences” is among the achievements for which he is most proud over the last year. “I’ve been able to help them to understand that diversity is much more than many people think it is.” In addition to the “Unintentional Tolerance” workshop, Robbins offers a two-day session on “Understanding Racism in Today’s World.”

Dolores Rodriguez
Milagro Packaging; www.milagro-pkg.com

Already noted as one of the fastest-growing Hispanic businesses (by Hispanic Business magazine in 2006), Dolores Rodriguez’ Milagro Packaging has caught the attention of customers like Toyota, which has recognized the company for its performance. For Rodriguez, the daughter of Mexican immigrants, the accolades are welcome, but she’s focused on the future, especially in meeting challenges related to perception. “When customers realize that we can provide the same level of quality service, despite our size, then that will help,” she says. “The new census projections that the minority will become the majority in 2050 will go a long way to making companies realize that diversity suppliers really are the future.” Rodriguez says building relationships is something on which she works hard, especially with those who are dedicated to hiring minority suppliers.

David Schostak
Schostak Brothers & Company; www.schostak.com

As one of three brothers in a third generation real estate and restaurant business, David Schostak knows it takes more than bricks and mortar to have an enterprise succeed. “It takes all kinds of people,” says Schostak, co-president (with brother Bob) of the real estate side of the business. That sense of inclusion extends to the organization’s involvement with the community, with a family commitment to a wide variety of civic and charitable organizations. In addition, the family’s philanthropic foundation provides scholarships, endowment funds and capital campaigns for facilities and worthy causes including the Jewish Federation of Metropolitan Detroit, University of Michigan, Oakland University and Wayne State University. As far as advancing diversity is concerned, David Schostak says many of the challenges come down to communication. “It’s about developing understanding and being accepting of one another’s culture, even when there are areas where we may disagree.”

Peter Schreck
Kotz, Sangster, Wysocki and Berg, P.C.;
www.kotzsangster.com

While he may not be of Chinese ancestry, Peter Schreck does know enough Mandarin that he’s able to converse in the language. But more importantly, his overseas work (he worked in China and traveled extensively throughout Asia) has given him the opportunity “to learn first hand the advantages that come from diversity, not only minorities, but also to non-minorities and to society as a whole.” Schreck, who is active in the local Chinese community, sees the civil rights improvement and immigration as having done the most to promote diversity in the U.S., but says a “continued prevalence of negative stereotypes about minorities and everyone’s xenophobia towards other racial groups” as being among the challenges that remain in the quest to advance diversity.

Jerry Sheppard
Epitec Group; www.epitecgroup.com

Jerry Sheppard, founder of Epitec Group, a staffing industry leader, recalls not a specific moment in time when diversity was advanced, but rather a watershed point. “Looking back over many years, diversity was really advanced when companies finally realized that their customers are diverse. Then they realized they needed to learn how to attract a diverse workforce in order to compete.” At Epitec Group, Sheppard says there’s a technique in making sure diversity continues to play an important role in the business. “Promoting diversity is a way of life embedded in our culture at home, work and play, rather than merely as an initiative at the office.” The result, he says, is much broader and significant than might otherwise be the case. “Diversity is our proven formula for success as we continue to grow our southeast Michigan customer base.” Sheppard says, “My approach has always been to prove myself as a valuable resource to clients versus a minority owned supplier.”

Larry Smith
MIST Innovations; www.mistinnovations.com

The president of a remote surveillance services company, Larry Smith says valuing diversity in the marketplace is key to the success of any organization that’s motivated by globalization and the understanding of the benefits associated with a diverse workforce. “We acknowledge that having different skills, backgrounds, experiences and perspectives are a competitive differentiator in the marketplace.” The company prides itself on creating sustainable jobs in southeastern Michigan. Still, Smith says, while “diverse and culturally inclusive places magnetize valuable human talent, attaining diversity is no easy feat. It requires steadfast commitment and plenty of hard work.” Smith points to MIST co-founders Marquis Coleman and Terrance P. Moore as having established diversity as a key component of management and professional standards. He also says establishing a scholarship to promote diversity in the profession while encouraging students to remain in their respective geographic market upon graduation is likely to have an impact on MIST’s mission of developing future business leaders.

Linda Thompson Adams
Oakland University School of Nursing; www.oakland.edu

The dean of nursing at Oakland University, Linda Thompson Adams has made a career of advancing diversity. Among key initiatives: Girls on the Move, a collaboration with Girl Scouts of Metro Detroit that brought 250 girls ages 11 to 13 to campus to discuss self esteem, healthy living and educational outlooks. Other events included Camp RN@OU, that brings upcoming seventh and eighth grade students a message of opportunity, and Gear UP 4 Nursing, where Oak Park and Pontiac Middle School students learned basic nursing fundamentals, nutrition, pharmacology, career exploration and obtained CPR and first aid certification. Add to the list a Dean’s Nursing Scholarship, the hiring of a recruiter in the School of Nursing and the Displaced Auto Worker to Nursing program, and it’s clear that Thompson Adams is determined to succeed. “I’m most proud of the fact that I’ve increased undergraduate diversity in the School of Nursing by 85 percent and graduate diversity by 121 percent.”

Norman Yatooma
Norman Yatooma and Associates; www.normanyatooma.com

While his full-service law firm takes up much of his professional time, Norman Yatooma is nonetheless active in advancing diversity in the community, one visible example being Yatooma’s Foundation for the Kids, a nonprofit set up in memory of his father. “Death, tragically, cuts across all racial, geographic and demographic lines with children being the most afflicted,” says Yatooma, whose foundation has helped more than 500 children. He acknowledges that the region remains polarized in many respects. “We have to change realities and overcome perceptions. We tend to live and associate with people who, for the most part, look like ourselves. We need to broaden our perspectives and expand opportunities in this region to address this change.” Yatooma says his college and law school training was formative of the way he approaches and works with people. “I realized that people from different places and different backgrounds could assemble for a common purpose.”

W. Bernard White
White Construction Co. Inc.; www.whitecon.com

Bernard White, a professional engineer who earned his degree at night while working full time, is a big proponent of education, something likely he absorbed at least in part while sharing breakfast with his grandmother. “She gladly made me breakfast every morning during high school. She advised me to get a college education no matter what.” White did just that, going on to start his own company in 1989 after a decade of learning the construction business. Today, White still values the importance of education. “I think the biggest challenge is providing education for everyone in our society, so that all of us can have the opportunity to participate in what America has to offer.” It’s here and now that White says the future is created. “I really believe that I have to practice at my company what I would like to see reflected in the community.”

Diversity Champions

The American-Arab Anti-Discrimination Committee
www.adcmichigan.org

When it comes to advancing diversity in the community, Imad Hamad, regional director and senior national advisor of the American-Arab Anti-Discrimination Committee (ADC), points to landmark programs such as an annual Martin Luther King Jr. Scholarship Award and a Celebration of Diversity program that engages and involves a young Arab-American generation in the process of shaping a positive future. Hamad says the need for communities to effectively engage in dialogue with government agencies continues. “I have witnessed the need for dialogue to protect the rights of our diverse communities while preserving the interest of our nation.” It’s something he says ADC Michigan continues to do. “We also host events among community members and government officials to address relevant issues of concern,” says Hamad, who points to the success of a program called BRIDGES-“Building Respect in Diverse Groups to Enhance Sensitivity-“as a way to achieve that goal.

Community Health and Social Services Center
www.chasscenter.org

The closing of a number of community hospitals and the loss of medical professionals in southwest Detroit in the late 1960s led to the launch of CHASS, now the lead organization in a disease management imitative that has created a cultural bridge between the Hispanic community and the African-American community on Detroit’s east side. “The major challenge is to make all medical personnel understand that the concept of diversity is more than a black and white issue,” says CHASS CEO Ricardo Guzman. “Moreover, America must understand and embrace the fact that Hispanics now represent the largest minority population with a significant purchasing power.” Guzman says the impact of CHASS in furthering cultural and linguistic understanding “to the monolingual English-speaking medical community” is being felt. “We provide Hispanic cultural competency training for non-Hispanic physicians and other professional staff and we continue to advocate for bilingual and bicultural professionals in the medical community.”

Friendship Circle
www.friendshipcircle.org

Founded in 1994, the Friendship Circle continues to serve children with special needs. That mission grew in 2005 with the opening of a 23,000-square-foot center that includes the Weinberg Village, a complex with its own bank, library, hair salon, movie theater, pet shop-“even working street lights. Since then, the number of children reached has gone from about 200 (mostly from the West Bloomfield area) to the 3,200 children from 69 area schools that participated in Friendship Circle programs last year. Rabbi Levi Shemtov, who serves as executive director, says the five parts of the organization-“volunteers, children, parents, staff and supporters-“link together to make all stronger. “The true beauty is how all of the elements link together to form a seamless community of friendship.” Similar programs have sprouted up throughout the United States and Canada and the Friendship Circle offers guidance and instruction to these organizations.

JARC
www.jarc.org

The non-sectarian, nonprofit agency, founded in 1969 by a group of parents concerned about the future of their children with developmental disabilities, is doing its part to help integrate those with disabilities into community groups. Rick Loewenstein, who recently succeeded Joyce Keller as CEO (after she served 30 years in the role), says education remains one of JARC’s greatest challenges. “Getting the message out, that people with disabilities are productive members of our community, is something we do every day. Their abilities may be different than others, but they enjoy the same things as the general public-“dining out, shopping, the movies, arts and culture, birthdays and holidays.” Loewenstein says JARC’s “Making Community Connections” has become a model for advancing diversity. “People with disabilities are now members of Toastmasters, a local camera club, the Sierra Club, a walking group and many, many more.”

Lighthouse of Oakland County
www.lighthouseoakland.org

Started in 1972 as an effort to provide food and clothing from the back door of a local church, last year Lighthouse of Oakland County helped engage people from different backgrounds, the central mission being to provide help to poor families and individuals. As Executive Director John Ziraldo notes, developing an understanding of how the economic challenges transcend cultural differences is part of the Lighthouse mission, especially since it strengthens a diverse community. One initiative is Poverty Simulation, a program that allows participants to share the experience of low-income families using simulation activities. “Our everyday experience with families in need is the thing that motivates us to bring people from different backgrounds together to fight the problem of poverty,” says Ziraldo. A strong volunteer base is core to Lighthouse strength, he adds. “This enables Lighthouse to provide assistance to meet the immediate needs that people bring to our doors and to help families find lasting solutions that lead to self-sufficiency for those we serve.”

Michigan Hispanic Chamber of Commerce
www.mhcc.org

Advancing diversity not only produces social benefits-“it delivers profits. For Raymond Lozano, executive director of the Michigan Hispanic Chamber of Commerce, the equation is a fundamental one. “Diversification of the workplace, I believe, will eventually decrease stereotyping and discrimination,” he says. Lozano points to members who have partnered with companies owned by those in other minorities, something that he hopes will continue. “We believe that in order for Detroit to truly succeed, organizations must not only advocate for the benefit of their own ethnic community, but they must also learn to collaborate and partner on business ventures with other ethnic segments.” Working with the NAACP, New Detroit Incorporated, the Detroit International Black Expo, the American Association of Blacks in Energy and the Detroit Commerce Bank are among examples Lozano uses to support the argument. “We want to strive to find the things that people have in common rather than focusing on those that set us apart.”

Michigan India Chamber of Commerce
www.miicc.com

Nipa Shah, an outsourcing consultant who founded and runs the Michigan India Chamber of Commerce, remembers when the idea for the networking organization was birthed. “I was at an Arab-American dinner and I wondered ‘why don’t we have anything like this for Asian-Indians?'” That was May 2007; by October of that year, Shah had launched the organization, which she says is thriving. Shah says networking is its own reward. “The organization is not about Nipa Shah; it’s about the community and about networking and growing business.” Shah says being intentional about reaching out is important. “Diversity doesn’t just come about, more often than not, it has to be driven into a society. That’s what the MIICC is trying to do. When people get to know others and as their minds become more receptive to the differences when interacting with others, there is an automatic advancement of diversity.”

Michigan Minority Business Development Council
www.mmbdc.com

For Louis Green, CEO of the Michigan Minority Business Development Council, advancing diversity in the community is about leadership, not necessarily initiatives. “We’ve seen people take up the mantle of leadership with a commitment to make us all the best we can be,” says Green. Challenges certainly remain, among them the idea that diversity in business and personal lives “is usually limited or non-existent.” Being named Minority Business Council of the Year by the National Minority Supplier Development Council, an honor that Green says eluded the MMBDC for at least a decade, highlighted the organization’s portfolio of accomplishments. Among those was helping minority companies gain access to more than $15 billion in contracts. One example: “We helped a company grow from $200,000 to over $20 million, which created jobs here in Michigan and provided resources to schools and charities in the local community.”

National Association of Women Business Owners, Greater Detroit Chapter
www.nawbogdc.org

Since its inception in 1980, the Greater Detroit chapter of NAWBO has maintained a consistently diverse board of directors with respect to ethnicity, race, business type and size, says Kathleen Alessandro, president. “This sets a standard for leadership in our region and is reflected in programming and activities.” NAWBO organizers, including Amy Marshall, the chapter’s executive director, recognize that challenges remain. “This region needs to outgrow some of the historical divisions. The change in the economy and marketplace is a perfect opportunity to change our way of thinking and doing business as we continue to grow and embrace the 21st century economy.” Alessandro says that’s a key opportunity for NAWBO members. “Considering that 95 percent of our potential customers live outside the United States, incorporating diversity into any business model is not only the right thing to do but is essential for the long term survival of small business.”

National Civility Center
www.civilitycenter.org

Co-founded by Kent Roberts and Jay Newman, the National Civility Center aims to raise the bar on how organizations and individuals interact with one another. “Civility is being kind, courteous, polite, and avoiding overt rudeness. In community improvement it relates to higher-minded and self-sacrificing behavior. Civility is the ‘how’ when it comes to building relationships,” writes Roberts, co-author (with Newman) of “Bring a Dish to Pass: the Civil Action of Community Improvement.” The founding of the organization (in 2000) was very much a result of seeing diversity in action. “Our center was successful in initiating Community Discovery Cafés, which created significant dialogue that produced a number of positive actions within the communities that participated with this process,” says Roberts. “When participants realized that diversity was a strength and not a challenge to overcome, it allowed them to build upon these strengths and begin to see and work with each other differently.”

Transcultural Nursing Society
www.tcns.org

Founded in 1974 as a worldwide organization for nurses interested in advancing transcultural nursing in education and practice, the Transcultural Nursing Society continues to serve as an important forum to bring nurses together worldwide. The organization, which has its office on the campus of Madonna University in Livonia, holds annual conferences that are hosted by members throughout the world, the objective being to advance knowledge about the profession, network with others and discuss topics and issues related to transcultural nursing. Central to the foundation of the Society is the philosophy that culturally competent care can only occur when culture care values are known and serve as the foundation for meaningful care. The organization, which offers a graduate student scholarship, also sponsors an awards program in the name of its founder, Dr. Madeleine Leininger. Members of the Society have been active and eager to share their ideas with other nurses as they teach and work with families, individuals or culturally diverse communities.

Yad Ezra
www.yadezra.com

Led by co-directors Elaine Ryke, who handles operations, and Lea Luger, development director, Yad Ezra has made its mark as a kosher food pantry dedicated to helping vulnerable Jewish families. Yet its mission is also about demonstrating in tangible ways that there are common needs. “The best way to advance diversity is to work together with the greater community to show how people have the same basic desires: food on the table, a roof over their heads, a loving family and productive jobs,” says Luger. The organization, founded in 1990, reaches out to anyone, one example being its partnership with Michigan Coordinated Access to Food for the Elderly. “We were, and continue to be, the only agency in Oakland County to register seniors for MICafe, regardless of religion or race,” says Luger, who notes that regional economic hardship is showing its face in new ways. “We are seeing former donors become clients.”

Yeshiva Beth Yehuda
www.detroityeshiva.org

When Rabbi Eli Mayerfeld first came to Detroit to head Michigan’s largest Jewish schools, he attended the organization’s annual dinner, at which more than 2,000 were in attendance. “I thought to myself, if such a broad group could join to honor our accomplishments, Detroit has the unique character to create unity among its many disparate religious and socio-economic groups.” Today, Rabbi Mayerfeld points to the organization’s “Project: The Good Life” as one that highlights common core values by inviting everyone to a renewed personal integration of the principle “Love Your Neighbor As Yourself.” Education is the organization’s greatest achievement-“and a challenge. “We need more educational resources,” says Rabbi Mayerfeld. “Unfortunately all of our funding comes from the community and is insufficient for this programming.” Still, Yeshiva Beth Yehuda has been able to offer scholarships for more than 500 students. “Our focus is reaching every child and maximizing their potential.”

 

Excellence in Health Care: Leaders and Innovators

Corp! applauds the courage and creativity of people and organizations working to improve Michigan’s health care system. This article profiles five innovators, showing us that ingenuity is alive and well in the state.

Two years ago, Spectrum Health Systems, Western Michigan, studied how it could help employees develop their innovative ideas and extend them into practical applications for better health care. This resulted in establishing a creative culture which encouraged employees to present their ideas and follow a process leading to a possible prototype product.

“Over 600 employees have presented their ideas as a first step,” says Kris White, vice president of patient affairs at Spectrum Health.

“One idea, presented by a nuclear medical technician, focused on the problem of getting children to lie still while being scanned. Strapping them to a table didn’t work.

The solution was a blanket that resembled a puppy or bunny. The legs and paws were used to restrain the children. The children felt more secure with these stuffed-animal blankets, moved less, and scanning results improved.”

A second Spectrum idea, developed by a nurse and housekeeping employee, resulted in a cord management device which harnessed the many electrical cords plugged in under a bed, keeping them in place so they weren’t in the way when patients were examined or the room was cleaned.

“This device was recognized as an additional safety feature we could provide our patients,” explains White.

This stuffed-animal blanket is one idea that was presented by a Spectrum Health employee to help keep children from moving while being scanned.

Health care is changing rapidly, integrating complex technology, clinical devices, sophisticated database programs and pharmacology. For the past four years, there has been some resistance about adopting electronic prescribing, even with the creation of the Southeastern Michigan ePrescrib-ing Initiative in 2005. The picture is now changing as doctors realize that electronic prescribing helps prevent many prescription drug errors and injuries caused by adverse drug reactions.

“About 18 months ago, 500 members of the United Physicians (UP) Association in Michigan started using ePrescribing in their practice,” says Dr. Steven Grant, president and CEO of UP, an independent physician association of over 2,000 physicians in Southeastern Michigan.

“Participating doctors found they used their time more efficiently with ePrescribing because there is a significant reduction in pharmacy and related patient calls. The good news for patients is that the system also lets the doctor know if there’s a generic drug available, reducing costs as generic use increases. The other good news is that the numbers of possible errors is reduced because the prescriptions are legible and the orders go straight to the pharmacist,” says Grant, who is based in Bingham Farms.

Dr. Jeffrey Williamson, of the Family Practice Group in Cedar Springs, says doctors and patients in his practice have embraced ePrescribing.

“I’m providing better medical delivery to patients because ePrescribing is mobile,” says Williamson. “For instance, while examining patients I access their charts and send a prescription order directly to their pharmacy because ePrescribing integrates with our electronic medical record system. Plus the system alerts me to patients’ drug allergies, drug interactions and if there’s any duplication of medication.”

Drs. Mark Florek and Bruce Miller of Birmingham were the first physicians in Michigan to join MDVIP, a national network of primary care physicians with a unique approach to health care that focuses on prevention and wellness.

“My goal as a physician is to provide my patients with the best medical care possible,” says Florek. “However, my ability to provide quality care eroded over the years because of the increased tasks required by insurance companies monitoring health insurance. The time on these tasks doesn’t improve the quality of my patients’ care and I didn’t want to hire a physician assistant or nurse practitioner to work with my patients because I no longer had the time. I had to go through more and more layers to solve my patients’ health problems and less time was spent on patient care. I wanted to change that.”

Florek reduced his practice of over 2,000 patients to no more than 600. In return for this system of preventive care, participating patients pay a membership fee of $125 to $150 a month.

“Limiting my practice was the most difficult part of this transition because many patients have been with me for over 20 years,” recalls Florek. “However, I understood that this system for providing patients with comprehensive primary care, including a personalized wellness plan, more time during office visits, annual physicals and 24-hour physician availability, only works with a smaller practice. For the return on their investment, my patients are likely to be spending less on their health care because preventing potential medical problems by advanced screening and tests will decrease hospital visits. I wanted to practice medicine in a more personal way and the MDVIP system enables me to do just that.”

Innovation is critical in health care, in particular when it comes to clinical advancements. Sometimes, however, the medical field is slow to change.

Dr. Bruce Dall of Kalamazoo’s Borgess Hospital has looked to the past for a less invasive back procedure that delivers a high rate of success.

Dr. Bruce Dall, an orthopedic spine surgeon at Borgess Hospital in Kalamazoo, is a leader in sacroiliac (SI) joint fusion, having devised a new, inventive and proven procedure that is less invasive and provides more relief from debilitating lower back pain.

“SI fusions were done as early as the 1930s but fell out of favor because surgeons preferred lumbar spine surgery to reduce lower back pain,” explains Dall. “I went back to that procedure, realizing that damage to the SI joint is the cause of pain for many patients. I changed the procedure and made it less invasive. I’ve done over 150 of these surgeries to date and our success rate is 85 to 90 percent.”

Dall is now demonstrating his procedure to other surgeons across the country and his third paper on the surgery was recently accepted for publication in a peer reviewed journal. Sometimes innovation takes a little longer-”in this case 75 years.

Innovation can also occur as a response to consumer demand, the need to overcome constraints, and a desire to pursue a new opportunity or a need to achieve greater efficiency.

Dr. Alan Koffron, director of multi-organ transplantation at Beaumont Hospital, arrived at his medical innovation-”the development of a laparoscopic procedure for harvesting liver tissue from a living donor-”using all of the above.

One of the primary reasons living donor liver transplants are so important is that the number of patients awaiting liver transplantation in the United States is far more than the supply of cadaver donor organs.

“In a living donor transplant, a segment of a healthy person’s liver is transplanted into the sick patient,” explains Koffron. “This can be done because the liver is the only organ that can regenerate itself. Both the donated segment and the remaining section of the donor liver will grow to normal size within weeks.”

The problem? The surgical procedure for harvesting the liver segment from the donor was a major procedure, with the donor in the hospital for at least two weeks and recovery lasting another eight weeks. This added up to a donor possibly being away from their job or caring for their children for two to three months.

“We’ve been removing gall bladders laparoscopically for years and often use laparoscopic procedures for removing a patient’s damaged liver tissue, so why not apply the same to the liver donor?” recalls Koffron. “We tried it and it worked very well. Donors now spend two days in the hospital and just two weeks for recovery. It is easier now to recruit donors because the procedure is more acceptable and less risky.”

Innovation can change existing processes and procedures as well as information flow and control. This kind of disruption can be disconcerting, yet at the same time exciting. In Michigan, medical and health innovation has created opportunities for the state’s medical community to distinguish themselves as leaders in their respective field.

Campaign 2008: Energy, Economy,
Health Care Top Issues

With President George W. Bush’s overall job rating hovering around 60 percent disapproval, and many polls showing candidates Barack Obama and John McCain neck-and-neck, this year’s presidential election will challenge American voters to think hard about issues that both affect their pocketbooks (gas prices) and the future of their children and grandchildren (global economy).

The stakes are high in most election years and 2008 is no different: the war in Iraq, a sluggish economy, high unemployment, homeland security, energy costs and health care all top the list for many Americans. The next president will surely have to address many, if not all, of these concerns if he wants to continue into a second term.

Corp! magazine posed five questions to the candidates on issues that are important to Michigan citizens, as well as the rest of the nation: health care, energy, transportation, the economy and the war in Iraq.

Senator Barack Obama responded by e-mail to our questions in early September. After several contacts by our editorial team, Senator John McCain declined to provide answers to our questions. We have provided information on the issues from his campaign Web site: www.johnmccain.com.

Obama On Health Care

Democrat Barack Obama spent eight years in the Illinois State Senate before being elected to the U.S. Senate in 2004. Photo courtesy Obama Press

I will ensure affordable, accessible health coverage for all Americans. My plan both builds on and improves our current insurance system, which most Americans continue to rely upon, and leaves Medicare intact for older and disabled Americans. Under my plan, Americans will be able to maintain their current coverage if they choose to, and will see the quality of their health care improve and their costs go down. My plan also addresses the large gaps in coverage that leave 45 million Americans uninsured by requiring insurance companies to cover everyone, offering new choices of health care similar to what members of Congress give themselves and providing tax credits to working families to ensure that health insurance is affordable.

I also understand that the skyrocketing cost of health care poses a serious competitive threat to America’s small businesses. That’s why my plan will create a Small Business Health Tax Credit to provide small businesses with a refundable tax credit of up to 50 percent on premiums paid by small businesses on behalf of their employees. To be eligible for the credit, small businesses will have to offer a quality health plan to all of their employees, and cover a meaningful share of the cost of employee health premiums. This new credit will provide a strong incentive to small businesses to offer high quality health care to their workers and help improve the competitiveness of America’s small businesses.

McCain On Health Care

Republican John McCain was first elected to the U.S. House of Representatives in 1982. He was elected to the U.S. Senate in 1986, after serving two terms in the House. Photo courtesy johnmccain.com

Sen. McCain has a comprehensive health care reform plan that will reduce the spiraling cost of health care -“ a major burden for those small businesses that offer health insurance and a major impediment for those who cannot. He will provide $5,000 for health insurance to every American family -“ supporting small businesses that seek to offer insurance. He opposes costly mandates or “pay or play” requirements that would raise the financial burden on small business, cut the ability to hire, expand, or raise payrolls.

He will reform health care, making it easier for individuals and families to obtain insurance. An important part of his plan is to use competition to improve the quality of health insurance with greater variety to match people’s needs, lower prices, and promote portability. Families should be able to purchase health insurance nationwide, across state lines.

Sen. McCain proposes a number of initiatives that can lower health care costs, among them:

  • Bringing greater affordability and competition to our drug markets through safe re-importation of drugs and faster introduction of generic drugs.
  • Chronic conditions account for three-quarters of the nation’s annual health care bill. By emphasizing prevention, early intervention, healthy habits, new treatment models, new public health infrastructure and the use of information technology, we can significantly reduce these costs. We should dedicate more federal research to treating and curing chronic disease.
  • Coordinated care -“ with providers collaborating to produce the best health care for the patient -“ offers better outcomes at lower cost. We should pay a single bill for high-quality care which will make every single provider accountable and responsive to the patients’ needs.
  • Reforming the payment systems in Medicaid and Medicare to compensate providers for diagnosis, prevention and care coordination.

McCain On Energy

Sen. McCain’s Lexington Project will address the rising costs of energy that are hurting small businesses. He strongly supports increased domestic exploration of oil and natural gas. The Lexington Project also includes:

  • Proposing a $300 million prize to be awarded for the development of a battery package that has the size, capacity, cost and power to leapfrog the commercially available plug-in hybrids or electric cars. That battery should deliver a power source at 30 percent of the current costs.
  • Issuing a Clean Car Challenge to the automakers of America, in the form of a single and substantial tax credit based on the reduction of carbon emissions. For every automaker who can sell a zero-emissions car, McCain will commit a $5,000 tax credit for each and every customer who buys that car. For other vehicles, whatever type they may be, the lower the carbon emissions, the higher the tax credit.

Sen. McCain calls on automakers to make a more rapid and complete switch to flex-fuel vehicles.

He believes alcohol-based fuels hold great promise as both an alternative to gasoline and as a means of expanding consumers’ choices.

Sen. McCain has long supported CAFE standards -“ the Corporate Average Fuel Economy mileage requirements that automobile manufacturers’ cars must meet. Some carmakers ignore these standards, pay a small financial penalty, and add it to the price of their cars. John McCain believes that the penalties for not following these standards must be effective enough to compel carmakers to produce fuel-efficient vehicles.

Obama On Energy

Barack Obama gets ready to address the crowd at Hart Plaza in Detroit. Photo courtesy Obama Press

Breaking our oil addiction requires helping our auto industry retool to make fuel-efficient cars and trucks, which is why my energy plan supports $50 billion in loan guarantees, costing $7.5 billion over three years, to help domestic automakers retooling existing manufacturing facilities to make the next generation of fuel efficient vehicles here in America. As I have said repeatedly, I also support providing additional assistance to the companies in future years to ensure that advanced fuel-efficient vehicles will be made here in the U.S.

When I am president, we will get 1 million 150 mile-per-gallon plug-in hybrids on our roads by 2015. And with technology we have on the shelf today, we will raise our fuel mileage standards 4 percent every year. We’ll invest more in the research and development of those plug-in hybrids, specifically focusing on the battery technology. We’ll leverage private sector funding to bring these cars directly to American consumers, and we’ll give consumers a $7,000 tax credit to buy these vehicles. Coupled with my loan guarantees, these efforts will lead to an explosion of innovation here in Michigan. At the turn of the 20th century, there were literally hundreds of car companies offering a wide choice of steam vehicles and gas engines. I believe we are entering a similar era of expanding consumer choices, from higher mileage cars, to new electric entrants like GM’s Volt, to flex fuel cars and trucks powered by biofuels and driven by Michigan innovation.

McCain On Transportation

John McCain reaches out.
Photo courtesy johnmccain.com

John McCain will help Americans hurting from high gasoline and food costs. He would act immediately to reduce the pain of high gas prices.

Sen. McCain’s policies will increase the value of the dollar and thus reduce the price of oil. In recent years, the declining value of the dollar has added to the cost of imported oil. This will change.

Sen. McCain believes we should institute a summer gas tax holiday. He called on Congress to suspend the 18.4 cent federal gas tax and 24.4 cent diesel tax from Memorial Day to Labor Day.

He will repeal the 54 cents per gallon tax on imported sugar-based ethanol, increasing competition, and lowering prices of gasoline at the pump. He will roll back corn-based ethanol mandates, which are contributing to the rising cost of food.

Obama On Transportation

I believe we should immediately give every working family in America a $1,000 energy rebate, and we should pay for it with part of the record profits that the oil companies are making right now. We also need to immediately crack down on reckless speculation on the energy market, and ensure that we are continuing to support the important highway, rail and public transit projects that are happening across the country so Americans have multiple, safe transportation options. And we should provide $50 billion in assistance to states so that they don’t have to cut back on health care and education and can rebuild roads and schools.

Obama On the Economy

In this country, we believe that if you work hard, you should be able to build a better life for your children and grandchildren. That is the American Dream -“ and it’s slowly slipping out of reach for many families.

In August, 84,000 Americans lost their jobs -“ including a record 39,000 in the auto industry. The unemployment rate in Michigan is 8.5 percent, the highest in the country.

As president, I will provide a middle class tax cut that is three times larger than the one my opponent offers -“ putting a tax cut of up to $1,000 directly into the pockets of 95 percent of workers and their families. And I will end tax breaks for companies that ship jobs overseas and give those tax breaks to companies that create good-paying jobs here in America.

But to secure our prosperity in the 21st century, we also have to make long-term investments in our competitiveness. That starts with solving our energy crisis once and for all. This isn’t just a challenge to meet; it’s an opportunity to seize -“ an opportunity that will create new businesses, new industries and millions of new jobs that pay well and can’t be outsourced. For a state like Michigan, it’s an opportunity to rebuild and revive your economy. Already, there are 300 companies and 50,000 jobs in your clean energy sector. Now is the time to accelerate that innovation, both in Michigan and across the nation.

That’s why I went to Michigan to unveil my comprehensive plan for energy independence. We’ll invest $150 billion over the next 10 years and leverage billions more in private capital to build a new energy economy that harnesses American energy and creates 5 million new American jobs.

We’ll ensure that the cars of tomorrow aren’t built in Japan or China, but right here in Michigan. Instead of giving $4 billion in new tax breaks to oil companies that are making record profits, let’s give tax credits to American auto plants and manufacturers so that they can retool their factories and build the cars of the future.

McCain On the Economy

Sen. McCain believes globalization is an opportunity for American workers today and in the future. Ninety-five percent of the world’s customers lie outside our borders, and we need to be at the table when the rules for access to those markets are written. To do so, the U.S. should engage in multilateral, regional and bilateral efforts to reduce barriers to trade, level the global playing field and build effective enforcement of global trading rules.

He understands that globalization will not automatically benefit every American. We must prepare the next generation of workers by making American education worthy of the promise we make to our children and ourselves. We must be a nation committed to competitiveness and opportunity. We must fight for the ability of all students to have access to any school of demonstrated excellence.

Sen. McCain will overhaul unemployment insurance and make it a program for retraining, relocating and assisting workers who have lost a job. The unemployment insurance system created in the 1950s needs to be modernized to meet the goals of helping displaced workers make ends meet between jobs and moving people quickly on to the next opportunity. He will reform the half-dozen training programs to approaches that can be used to meet the bills, pay for training, and get back to work.

Obama On the War in Iraq

I believe that we must be as careful getting out of Iraq as we were careless getting in. Immediately upon taking office, I will give my Secretary of Defense and military commanders a new mission in Iraq: ending the war. The removal of our troops will be responsible and phased, directed by military commanders on the ground and done in consultation with the Iraqi government. Military experts believe we can safely redeploy combat brigades from Iraq at a pace of 1 to 2 brigades a month that would remove them in 16 months. That would be the summer of 2010 -“ more than seven years after the war began.

Under my plan, a residual force will remain in Iraq and in the region to conduct targeted counter-terrorism missions against Al Qaeda in Iraq and to protect American diplomatic and civilian personnel. We will not build permanent bases in Iraq, but will continue efforts to train and support the Iraqi security forces as long as Iraqi leaders move toward political reconciliation and away from sectarianism.

McCain On the War in Iraq

Sen. McCain believes it is strategically and morally essential for the United States help the government of Iraq become capable of governing itself and safeguarding its people. He strongly disagrees with those who advocate withdrawing American troops before that has occurred.

It would be a grave mistake to leave before Al Qaeda in Iraq is defeated and before a competent, trained, and capable Iraqi security force is in place and operating effectively. We must help the government of Iraq battle those who provoke sectarian tensions and promote a civil war that could destabilize the Middle East. Iraq must not become a failed state, a haven for terrorists, or a pawn of Iran. These likely consequences of America’s failure in Iraq almost certainly would either require us to return or draw us into a wider and far costlier war.

The best way to secure long-term peace and security is to establish a stable, prosperous, and democratic state in Iraq that poses no threat to its neighbors and contributes to the defeat of terrorists. When Iraqi forces can safeguard their own country, American troops can return home.

Blog Your Way to New Customers
and Repeat Business

I already know something very unique about every single person who is reading this article. No, I’m not channeling David Blaine or spending too much time watching reruns of Mind Freak. I just know each and every one of you is an expert on at least one topic in his or her field. I also know that you have a massive audience via the World Wide Web that is eager to hear what you have to say. Regardless of your profession, you have information that we need and that’s what makes it valuable. Let’s use a dentist or dental hygienist as an example. They know how to keep our teeth healthy and pearly white. If they provided that information free of charge, wouldn’t you read it? I know I would -“ especially with that candy jar sitting outside of my office. What if you were in the market for a new home and a real estate agent gave you free tips on how to negotiate when buying a new home? I bet many new home buyers would be first in line to gobble that information up. And I could go on and on with other examples.

The point is everyone has valuable information to share with the public and the Internet has provided a vehicle to get your message out to the masses quickly and effectively. That vehicle is called a blog (or web log or online journal for us non-techies out there) and it is a web page where you can publish content for others to read and comment on. Blogs are easy to use and you can set one up absolutely free. My blogging site of choice is www.blogger.com and I like it for two reasons. First, it’s very user friendly and perfect for the beginner blogger. And most importantly, it’s owned by a company you may have heard of called Google.

Why should you care that it’s owned by Google?

As I touched on earlier, a blog is a web page and a web page can be ranked in search engines such as Google. In fact, blogs are very popular with the search engines because they like content heavy web pages and blogs are simply loaded with content. So if you are looking to increase your overall presence on the largest search engine in the world, why not use the blogging tool that they own.

If you’re still not sure what to write about, then remember,”If you provide value, they will come.” Give high value content in your blog posts and you will begin to gain a following. And the exciting part is people will come back again and again as they will have become addicted to your content.

Where do the new customers and repeat business come from?

Once you have people reading your blog and gaining value, you can softly sell your products or services without offending your audience. So my philosophy is provide value first, sell second. My world is Internet marketing, so I might write a post in my blog about how to rank high in Google and then my next post might be an invitation to one of my workshops. And they won’t be put off by my self promotion because I sell rarely and provide value often.

How do you get started?

I will leave you with the two most important things to remember when creating content in blogs. First, what words are people searching for on Google that you’d love to have your blog appear at the top of the search results page? Use those words over and over again when writing in your blog. Search engines evaluate frequency when determining where to rank web pages on their site. Finally, always remember to Hurl Your URL! That simply means to provide a link on your blog to your main Web site so people can easily go there for more information about you or your company.

Corey Perlman helps businesses learn strategies to dominate the search engines and drive traffic to their Web sites. His book, eBoot Camp, will be available in January 2009. Contact Corey at [email protected] or visit http://www.theebootcamp.com.

Registration: Michigan’s Salute to Diversity Event

Date: October 13, 2009
Time: 7:30 am – 10:30 am
Location: Fairlane Club (Click here for map)
5000 Fairlane Woods Drive
Dearborn, MI 48126

Corp! believes that diversity and multiculturalism in business drives creativity and innovation. We will once again honor these achievements at our Third Annual Salute to Diversity. Honorees are selected based on significant achievements in a category, as well as a demonstrated commitment to promoting diversity and inclusion, and contributions to diversity issues in business and the community. Corp! is interested in more than race and ethnicity. Gender, religion, and handicapping conditions are all considered worthy of recognition.

Click here to Register to attend.

Sponsored by:

The Bzzz-ness of Michigan Bees

It’s a warm summer Saturday morning at the Farmers’ Market in Holland, Mich. Business at Hasselman’s Pure Michigan Honey booth is, to coin a phrase, buzzing. Shoppers from all over the area rely on Larry Hasselman and his bees to provide honey in a variety of flavors and forms, beeswax candles and the ever-popular “sippin’ strips” -“ thin, honey-filled straws that only serve to whet your appetite for more.

But Hasselman is not a “hobby farmer” who simply gathers honey from his hives and processes it for Saturday sale. He’s one of a large number of Michigan beekeepers who work at the business of bees full time. Although with Hasselman the goal is strictly honey, many Michigan beekeepers put their little charges to work doing what bees do best -“ pollinating Michigan’s vegetables, flowers and fruits.

Blueberries are typical of what bees pollinate

Michigan, according to retired Michigan State University professor and entomologist Dr. Roger Hoopingarner, is the country’s largest producer of highbush blueberries, with about 18,000 acres under cultivation. Most of that production comes from five Western Michigan counties: Van Buren, Ottawa, Allegan, Berrien and Muskegon. The predominately sandy soil and high water table in that part of the state contribute to bushes that produce as many as 2,000 to 3,000 blossoms per bush. At a planting density of 870 bushes per acre, that’s 1.75 to 2.6 million flowers. All those blossoms require a tremendous number of bees.

“Blueberry blossoms are really designed for bumble bees,” explains Hasselman. “There are a lot of situations like that, where the plant, flower and type of bee have evolved over thousands of years,” he continues. “On the other hand, honey bees are adaptable and just have to work harder to vibrate the blossom so that the pollen will shake off the flower and onto them.”

He continues: “Bees are drawn to flowers with a high sugar content. That’s why it’s sometimes difficult for the ‘rent-a-bee’ guys to get their hives to pollinate apple trees. Apple trees usually bloom when dandelions do and the dandelions have a naturally higher sugar content than the apple trees -“ so enough extra hives have to be brought in to make sure that there are too many bees for the dandelions and the excess bees have to settle for pollinating the apple trees as a second choice.”

Hasselman is asked if these apple tree pollinating bees are the source for apple blossom honey. “No,” he says, “varietal honey -“ the kind that specifies the predominant flower it came from -“ must be at least 80 percent from that flower. Agricultural inspectors examine the pollen grains on selected bees and if there aren’t enough to meet that standard the producer can be fined or even jailed for false labeling. Most of us Michigan honey producers don’t have the enormous supply of a single flower source needed to supply varietal honey. Instead, we talk more about ‘early spring’ honey or ‘wildflower’ honey -“ or my preference ‘pure honey made in Michigan by Michigan Bees.'”

Michigan’s “rent-a-bee” (or pollinating) beekeepers are busier than ever. One reason is that feral bees -“ the once-domesticated honey bees that swarm out of their original hive with a new queen and find a new place to hang their combs, usually in a hollow tree -“ have been dying off.

“The feral bees used to do more than half of the pollinating of Michigan crops for free,” according to MSU’s Hoopingarner. Partially, he continues, it’s “due to changes in our own blueberry production practices which remove bee forage and suitable habitat.” Additionally, about 20 years ago different types of mites started invading the feral colonies and killing them off.

Disappearing bees


The mites are a continuing challenge for both types of beekeepers. So are viruses and certain types of beetles. Last year a new danger arose as thousands of bee colonies just disappeared. Bees would fly off in the morning and never return. Called Colony Collapse Disorder or CCD, the cause is still undecided, though there was less evidence of it in Michigan than had initially been reported.

A growing body of evidence, however, points to a common pesticide used in agriculture that was thought to be safe for honey and other bees. A pesticide called Merit, according to a column in the Detroit News by self-proclaimed “Yardener” Jeff Ball, “is a very common insecticide in agriculture because it is systemic and very effective in controlling tough to kill insects such as aphids. Many apple orchards are routinely sprayed with Merit early in the season and then when the honey bees come in to pollinate those trees, they disappear. Now we know that any plant that is treated with Merit and has blossoms that attract bees, those bees will receive a non-lethal shot of Merit.” He concludes: “But it will cause them to lose their ability to find their way back to the hive. It also weakens the bee’s immune system so the bee usually dies of some fungus or virus.”

Once a beekeeper, always one


Even with all of the difficulties they encounter beekeepers such as Hasselman say that bees are in their blood.

“When I was a kid I casually mentioned to my parents one year that I thought it would be fun to keep a hive or two of bees. Next thing I knew I started getting presents of things that I couldn’t imagine the use of -“ until I realized they were beekeeping supplies. The bees arrived in a package in a spring -“ and were dead by summer because I just didn’t know anything about beekeeping. I spent the next five years as an apprentice to a beekeeper who kept a thousand hives. I remained with beekeeping as a hobby throughout my working life and, after early retirement, I have somewhere between 100 and 150 hives. Each colony produces around 200 pounds of marketable honey,” Hasselman explains. “The rent-a-bee guys make their money taking the bees from field to field pollinating everything from blueberries and apples to cucumbers. All that travel results in actual honey production of only about 65 pounds.”

Bees and business


“Between 30 and 50 percent of Michigan’s pollinating beekeepers actually travel quite a bit because in the winter they’ll pack up their colonies in special containers and take them to Florida and other states that need more bees than live there year-round,” says Zachary Huang, associate professor of entomology at Michigan State. “That’s good eventually for Michigan consumers, I guess, but it doesn’t do much for our economy.” He’s asked how the contribution of Michigan bees to the state’s economy is measured. “Michigan beekeepers aren’t required to be registered,” he says, “so the bees aren’t either. It’s only when any of the beekeepers want to sell honey that the state takes much notice of them.” So, the best way to measure how Michigan bees are doing is by measuring their productivity -“ by how the crops they pollinate did over the past year. In the 2005 crop year -“ the latest for which we have complete reporting -“ “the value of the primary fruit and vegetable crops that depend on pollination (by honey bees) was approximately $422 million,”, said Huang. All important crops (such as apples, blueberries, cherries, cucumbers [for pickling] and pumpkins) in Michigan depend heavily on honey bees. Therefore,” he continues, “without honey bees to supply pollination services, most fruit and vegetable producers would be forced out of business and Michigan’s agricultural industry would be devastated.” And as for honey itself? 72,000 Michigan colonies produced about 3.96 million pounds, down 10 percent from 2005. Given the effects of weather and other variables, Michigan’s bees seem to be doing quite well.

Capitalizing on Business – Venture Capital Brings Jobs and More

The state of venture capital in Michigan is better than it was five years ago, and there are at least 300 million reasons why that is so.

Those 300 million reasons are dollars from Michigan’s pension fund, earmarked for the “Invest Michigan!” program that seeks to infuse growing companies with venture capital over the next three years.

The aggressive move is intended to help jumpstart a sluggish economy.

Three professional investment management firms -“ Beringea, Credit Suisse and Glencoe Capital -“ will determine what companies are bankable.

Similar programs have proven successful in Ohio, California and New York.

Targeted in this speculative cash infusion are research-driven, knowledge-based operations whose work is transforming their respective industries. Specifically, the program is seeking firms specializing in life sciences, alternative energy, high tech and homeland security.

Ned Staebler, director of capital markets development at the Michigan Economic Development Corp., says Invest Michigan! is definitely not a government handout.

“It’s more like ‘let’s look at your business; let’s try to decide if more investment would be good for you and good for investors,'” says Staebler. “It’s not a grant. It is an investment, and in these cases, it’s usually an equity investment.”

While the 21st Century Jobs Fund and Venture Michigan Fund have injected $100 million in an effort to restore economic stability through business start-ups, Invest Michigan! differs in that it is intended for existing companies looking to expand.

While the state serves as a catalyst at the top, other groups continue to spur investment at the grassroots level.

One is the Ann Arbor-based Michigan Venture Capital Association, which received a $2.1 million MDEC grant to help draw venture capital professionals to the state and create new funds. The trade association is also researching the venture capital climate statewide.

LeAnn Auer
LeAnn Auer

“We want to see more successful venture-backed companies in Michigan,” says LeAnn Auer, Michigan Venture Capital Association’s executive director. “Those ingredients are what will help make for a more vibrant venture capital climate.”

The Great Lakes Entrepreneur’s Quest, a nonprofit also based in Ann Arbor, prepares fledgling companies to seek venture capital through annual competitions and mentoring.

State programs -“ especially those with hefty dollar amounts -“ only go so far in helping advance the entrepreneurial spirit.

“You need that eyeball popping number to bring people forward,” says Diane Durance, Great Lakes Entrepreneur’s Quest executive director.

“We get them to come forward to compete for this $30 million, but we’re not really doing anything to help them prepare to compete.”

Through the MDEC and state’s Small Business Association, the Michigan Small Business Technology and Development Center also helps entrepreneurs with business plans, executive summaries and milestones -“ all of which potential investors typically key in on. The center, based at Grand Valley State University, has regional outlets as well.

In terms of venture capital’s potential, MEDC’s Staebler need only point to his own agency. From 1996, MDEC invested $11.4 million in four funds and has already seen a $11.6 million return.

In doing so, the investment helped fund 29 Michigan-based companies, which attracted a combined half-billion dollars in venture capital, Staebler says. Upwards of 500 jobs were also created.

“And we made money,” he says. “Did I mention that?”

Even in the Family, True
Retirement Requires a Plan

Careers may be marathon runs -“ but they do have a beginning and an end. That is unless your career is serving as the head of a family business.

Then you get to have a self-defined slowdown phase called semi-retirement. It is a career-ending concept that only seems to fit in the family business environment. Those who have managed a family business for decades and managed to beat all the odds are business stars. So, perhaps we should take a look at how some other stars approach their career ends.

Don’t forget to plan for the rest of your life. This might be the time to do all those things you have put on hold.

Consider the career of the pro athlete. Once their prime is over, they too begin a slow down phase. Some become “bench warmers,” holding on to fill a niche position on a team (usually with a different team) like filling in for the rookie star, or pinch hitting for the veteran baseball player in a clutch situation. Some leave the active playing field for the front office or coaching.

A few do very well at their slowdown, some actually better at the second phase -“ like the average player who makes a great coach or manager. But most wind up like the boxer who had one too many fights-¦we all wish they would have left as champs instead of holding on for one more comeback.

Wall Street sends their executives packing with the Golden Parachute. While sometimes those may seem more like the jumbo jet coming in for a soft landing at the paradise of choice, at least they do have an end. Others move on to the next venture with their parachute in tow. Or, some get promoted to become the “Chairman of the Board.”

Clearly, semi-retirement lacks definition. Is it retirement, or work?

Overhearing a group of octogenarians at breakfast, I discovered three of the four were semi-retired. And while it was clear they no longer had job descriptions or regular responsibilities, “work” was spending some part of every day watching, or managing their retirement funds.

Then there is the successful 60-year-old family business owner who claims to be semi-retired while still reporting to the office daily (at least until lunch) the 40 weeks a year he is in town.

Sure, he spends most of the winter in Florida, but even there he manages his business through daily phone calls to children now in their 40s, but clearly not completely in charge.

The inconsistency drives the children crazy and they welcome the day they will have some real empowerment and control. They also wonder how the business will continue to fund their parent’s semi-retirement as they continue to slow down and play more, which costs money. They have noticed that as the parents spend more time in Florida and travel more (Mom’s passion), their compensation keeps going up to fund semi-retirement while their production and performance goes down.

With relatively young parents who insist on remaining in control while semi-retired, the children are thinking that it could be decades before a promise of “one day this will be yours” is kept.

While the family business owner has all the rights of ownership and profits, does the owner who is no longer working have the right to compensation?

If the intent is to pass the business along to the next generation while maintaining family harmony, a different course may be warranted.

At some point, the parental safety net needs to be something other than the business -“ like it would be for most retirees. Maybe we could define that as retirement -“ the point at which the parents take an ownership position only -“ like any other absentee owner. From that point on, they are funding their retirement from other sources.

This works best if a realistic schedule is agreed upon by all.

Recommended steps:

  1. Pick a real retirement date (turn in the key and move out of the office).
  2. Plan retirement funding (including what you need out of the business to become self sufficient).
  3. Establish a timeline for managing the transition.
  4. Empower your successors to take over as your role diminishes.
  5. Inform other key players of your plan -“ employees, clients, vendors and creditors.
  6. Stick to your plan, making only minor adjustments and only if truly necessary.
  7. Have a retirement party to mark the end of a successful career and turn the keys over to your successors.

While you are doing all this planning, don’t forget to plan for the rest of your life. This might be the time to do all those things you have put on hold, before it is too late.

By Richard M. Segal Richard Segal is the chair of the Family Business Council, a membership organization of family-owned businesses. He can be reached at [email protected].

The Parade Company Keeps Traditions Strong

When it comes to Michigan traditions, nothing can compare to America’s Thanksgiving Day Parade. The Parade Company, an organization that is responsible for the Parade, Target Fireworks and more was featured on Corp!’s cover 10 years ago. Joan A. LeMahieu has served as president of The Parade Company since 2004, and while she may not have grown up in Michigan, she certainly understands the importance of keeping these Michigan traditions alive.

Corp!: You grew up in Canada and lived and worked in many states throughout America. What are some of the positive business opportunities that you have found in Michigan?
LeMahieu: There is a wonderful community spirit in Michigan. People are committed to helping others. They are committed to tradition. People are open, inviting and interesting. I really enjoy working here in Michigan.

Corp!: What are some of the changes at The Parade Company since being featured on the cover of Corp! 10 years ago?
LeMahieu: We have diversified our organization. Our focus now includes several mini-businesses that support our efforts. We design and build floats for other parades. We create costumes for mascots and theatrical events. We create props for big events like the Super Bowl and All Star Game and we host and manage events for other organizations. But what hasn’t changed is our commitment to maintaining these cherished traditions in Detroit.

Corp!: What is the impact of the Parade and Fireworks on our economy and the community?
LeMahieu: The Parade and the Fireworks bring people together from all walks of life. These events are free and they attract people to downtown Detroit. Businesses throughout the city benefit as well as nonprofit organizations that hold fundraisers in conjunction with these events.

Corp!: How do you keep the Parade fresh and new every year?
LeMahieu: It is a challenge and a joy to maintain traditional favorites while coming up with new and fresh ideas. We have a wonderful and creative staff.

Corp!: How do you motivate your team to keep their creative spark?
LeMahieu: I encourage my staff to go to other parades and events in Michigan and throughout the country. We also have an inspiration room where we post new ideas and pictures so that we have inspiration all around us. We find ideas in everyday life. We have fun and we let the creativity happen.

Corp!: The Distinguished Clown Corps is a definite crowd pleaser. When filling these positions what qualities do you look for?
LeMahieu: They have to be leaders in the community and be committed to the tradition of the parade. Once they are in the clown costume and makeup, the fun and excitement takes over. They have told me that seeing the joy on the children’s faces is very rewarding.

Corp!: What is your favorite parade float and why?
LeMahieu: I like all of them. They are all unique and fun in their own way.

Corp!: What was your first job and what did you learn from it?
LeMahieu: My first paying job was picking raspberries. It was very boring work and I learned I better get an education so that I could get a good job.

Corp!: What is the best advice you can offer to others?
LeMahieu: Love what you do. Life isn’t perfect. Find the good in every situation. Cherish it and be passionate about it.

For Goodness sake…Bail. Just Bail.

I don’t think anyone really wants to bail out Wall Street, but do the American people understand the consequences if we do not put some sort of short term remedy into effect? The lives that are impacted by our financial structure have an enormous ripple effect through the world, in our retirement plans, in hiring, buying homes, selling cars, getting gas and buying groceries. We all will be impacted by the actions of only a few.

Isn’t this the role of Congress, to protect the American people from all enemies, including our own home grown financial profiteers? But also, isn’t it our fault for allowing the regulations that protected these types of problems to be lifted. About four years ago, regulations that were put in place to protect the financial market after the Great Depression were removed. While we are a more complex economy, the principles are the same. The ban on investment banks, commercial banks and insurance companies from co-mingling investments, reinsuring and funding each other was lifted. This is the root of the problem, our own Congress lifting protective regulations. Now, with these regulations removed, we are threatened by a domino effect coming into play, in this case caused out of greed, resulting in the collapse of each market. We need a short term solution while we work on a long term remedy.

Congress, BAIL. Bail quickly and efficiently and please re-regulate the financial markets for long term sustainability. History should not be repeated and let’s fix what we created. This is our own fault, not necessarily just Wall Street, and the ripple will hit us all. More importantly let’s ensure we put into effect future legislation that helps stabilize the economy and not allow this to happen again.

I have a feeling that those same people that are saying “don’t bail” are the same people that will be angry when they suffer the consequences of a financial crisis. When they lose their job, when they lose their life savings, when they can’t retire, when they can’t pay their bills-¦I bet they will be the loudest.

How to Grow ONO Tea

Phuong and Viet Le’s ONO Tea is carving a niche in the $6.85 billion tea industry by creating Lifestyle Teas-„¢ – custom collections of specialty teas targeted at 10 different lifestyle segments including creatives, professionals, athletes, men and even kids.

The Young Entrepreneurs
Like the unique combinations that make up ONO Tea, Phuong Le, 31, and Viet Le, 25, created the fledgling business by mixing cultural traditions from their Asian heritage, a curiosity for culinary arts, and a passion for healthy lifestyles. Raised in Grand Rapids, Mich., Phuong spent nearly two years in Hawaii before launching ONO Tea with her brother Viet. Both now reside in the Detroit area.

The Company
A graduate from Schoolcraft College’s culinary arts program, Phuong dreams up ONO Tea’s exotic blends of blossoms and fruits, sends it to her blenders, who then return it to her for tasting before the product becomes a reality. Her various importers and blenders are primarily based in California, Canada and Connecticut. However, Phuong and Viet just came one step closer to localizing all fulfillment and packaging through a recent agreement with Pirrone Produce, a large distributor located in Capac, Mich.

ONO Tea currently has five employees. Phuong, CEO, and Viet, COO, handle all sales and marketing. Their sister, Phi Gerbers, recently joined as managing director for Hawaiian accounts. And Viet calls on two other trusted creatives to assist with web site updates like image perfection and video production.

Wholesale accounts with high-end hotels and food markets comprise the majority of ONO Tea’s current business including The Townsend Hotel in Birmingham, JW Marriott in Grand Rapids, Signature Market in Detroit, Revitalize Day Spa in Birmingham and the retailer Plum Market located in Ann Arbor and Bloomfield Hills with another store set to open in West Bloomfield next spring. Phuong is thrilled to call the exclusive Grand Wailea Resort on Maui their newest customer; the business coming from the hotel’s managing director after he discovered ONO Tea’s impressive web site while researching fine teas online.

Some direct-to-consumer sales resulted from their exhibit at the World Tea Expo this summer with buyers popping up from such health-conscious states as California and Florida. One customer segment that is growing at a surprising rate is the male client. Phuong credits this success to their lifestyle line “Real Men Drink Tea,” in addition to the one-on-one communication and education happening on “The Tea Chick,” a blog she created to demystify tea, share recipes and promote the benefits of tea drinking.

The Numbers
Phuong and Viet launched a beta site that focused on the yoga lifestyle in November 2007. Then, in January 2008, they launched ONO Tea’s full site including all their lifestyle-targeted teas and ONO’s own line of teaware. Viet and Phuong invested $30,000 into the company and handled all creative, marketing, sales and site development instead of outsourcing in this first year. Phuong notes that they are on track to profit by the end of 2008 with plans to triple revenue in 2009 then double in each subsequent year.

The Market
According to the Tea Association of the United States, 2007 was the 16th consecutive year that consumer purchases of tea increased standing as a $6.85 billion industry. Retail supermarket sales alone surpassed $1.95 billion dollars last year while the specialty segment exceeded $1 billion. Ready-to-drink tea will continue to grow in popularity with annual dollar increases in the range of 12 to 15 percent. A long-term increase in consumer demand for specialty tea is projected with annual dollar increases in the area of 8 to 10 percent.

Challenges and Opportunities
Phuong says the company has already met many of the goals that she anticipated taking at least two to three years to accomplish. They’re even fielding calls from interested investors and weighing the pros and cons of taking on partners.

The brother/sister team’s primary goal for 2009 is to launch a full-force online marketing campaign to build ONO Tea’s direct-to-customer business. As the campaign grows, they may consider working with an outside agency to assist with PR/Marketing services.

The pair will also work throughout 2009 to develop plans to enter the Ready-to-Drink market, a move to bottle their unique brand of imagery and flavor without loading on the sugar, a common ingredient in most easy-to-grab teas and sport drinks.

Advice from Business Advisor Prafulla Pande
Pande is a former entrepreneur and founder of Pande Associates, a business advisory and coaching firm in the Detroit area.

“First off I want to compliment Phuong and Viet on a very good looking web site.It makes you feel like exploring, and the more time a person spends on the web site, the more they are likely to buy. The challenge will be to keep the web site fresh for returning customers. The success and growth of their business also will depend on how high the site pulls up through various search engines. Consider Search Engine Optimization (SEO) and implement ways to rank high.”

“Regarding the move to localize vendors, ask yourself: Is this an economical or emotional choice? What is the best for the business? What are the long-term implications?”

“As for investors, I tell people that they should make full efforts to grow their businesses through their internal cash flow. If they can do without investors, don’t have them. It is difficult to value new businesses and you invariably end up giving up more than you need to. If you must have outside investment, the first thing is to understand the investor’s intentions. Why are they investing and what do they want? Second, how involved will they get in the business and can you live with their involvement? The third thing to look for is how they will constrain you from moving in your desired direction.”

Final Thoughts by Viet Le
“We are in the process of optimizing the site by adding much more content, making it search friendly, and adding a lot of value by building an online community at iloveono.com.”

“Besides our desire to support local business, joining up with Pirrone Produce for distribution and quality control offers everything we need to expand our company at the rate we want to.”

“Finally, we agree with the advice about investors, and we plan on expanding using our internal financial streams. As we move forward with our business, we feel that there is much more to learn. And the only way to learn is to retain full control of our company.”

CORP! Magazine Announces Recipients
of 2008 Salute to Diversity Awards

Corp! Magazine, Michigan’s largest business magazine and a long-time supporter of diversity and multiculturalism in business, has announced the companies, organizations and individuals that will be recognized in its annual Salute to Diversity issue and honored at a special event in October.

“As we all know, diversity is practiced at many levels, including race, gender, ethnicity, multiculturalism and more. This issue and awards program is a celebration of Michigan’s diverse communities and businesses, which strengthens our state and is a source of pride for all of us,” said Corp! Publisher Jennifer Kluge.

A total of 56 diversity winners will be profiled in the magazine’s Salute to Diversity issue and will be honored at an event on Tues., Oct. 14 at the Troy Marriott. The Salute to Diversity event is sponsored by General Motors, Compuware, DTE Energy, the Troy Marriott and the Michigan Business and Professional Association.

The diversity winners were selected in three categories and include: Diversity Focused Company, defined as a company that clearly defines and monitors diversity success and demonstrates how diversity efforts add value to the company; Diversity Business Leader, an individual who is a diversity role model or top officer of a minority-owned business; and Diversity Champion, a nonprofit or community organization that creates or promotes special programming, education or other initiatives that focus on diversity.

The Salute to Diversity event on Oct. 14 begins at 7:30 a.m. with networking and breakfast, followed by Diversity Panel Discussions and concludes with the awards presentation. The event is open to the public and tickets are $40 per person. The Troy Marriott is located at 200 W. Big Beaver Road in Troy. To make a reservation, e-mail [email protected] or call Sara Constantine at (586) 393-8815.

The mission of Corp! magazine, founded in 1998, is to inform, intrigue and entertain business owners and top level executives by providing business features, news and profiles with a Michigan emphasis.

2008 Salute to Diversity Winners

Diversity Champions
American-Arab Anti-Discrimination Committee Michigan
C.H.A.S.S.
The Friendship Circle
JARC
Lighthouse of Oakland County
Michigan Hispanic Chamber of Commerce
Michigan India Chamber of Commerce
Michigan Minority Business Development Council
National Civility Center
NAWBO- Greater Detroit Chapter
Transcultural Nursing Society
Yad Ezra
Yeshiva Beth Yehuda

Diversity Focused Companies
Aisin World Corporation of America
Arrow Strategies
The Bartech Group
Beaumont Hospital
Comcast
EDS, an HP company
Global LT
Henry Ford Health System
Michigan First Credit Union
Sodexo, Inc.
V2Soft

Diversity Business Leaders
Faris Alami, Integration Systems Management
Lawrence G. Almeda, Brinks Hofer Gilson & Lione
Nicola Antakli, Intraco
Marilyn Barnett, MARS Advertising
Amal Berry-Brown, Comerica Bank
Fouad Beydoun, International Association for Organ Donation
Keith Cooley, Michigan Department of Labor & Economic Growth
Valde Garcia, Michigan State Senator
Floriza Genautis, Management Business Solutions
Dr. Herman Gray, DMC Children’s Hospital of Michigan
John Green, Oneida Solutions Group
Martha Grier, Wayne County Community College District
Robert B. Jones, Michigan State Representative
Jumana Judeh, Judeh & Associates
Dr. Nabil Khoury, Henry Ford West Bloomfield Hospital
Marian Krzyzowski, University of Michigan
Bhushan Kulkarni, GDI Infotech
Grace Lee, Logic Solutions
Sam Logan, Michigan Chronicle
Peng-Li Lui, Weld-Aid Products
Dr. Susan Martin, Eastern Michigan University
Linda V. Parker, Michigan Department of Civil Rights
Vickie Piner, Lear Corporation
Dr. Steve L. Robbins, S.L. Robbins & Associates
Dolores Rodriguez, Milagro Packaging, Inc.
David Schostak, Schostak Brothers & Company, Inc.
Peter Schreck, Kotz, Sangster, Wysocki and Berg, P.C.
Jerry Sheppard, The Epitec Group
Larry Smith, MIST Innovations, Inc.
Linda Thompson Adams, Oakland University School of Nursing
W. Bernard White, White Construction Co. Inc.
Norman Yatooma, Yatooma’s Foundation For The Kids

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