Longtime Better Made CEO Cipriano Dies at 80

Salvatore “Sam” Cipriano, CEO of Better Made Snack Foods, has died after a brief illness.

Cipriano, who was 80, died early Tuesday from heart failure. He served as CEO of Better Made for 10 years.

Cipriano was the second generation to lead Better Made Snack Foods, and made strides in taking the company to new levels of success. In lieu of flowers, the family has requested that donations be made to the American Heart Association.

“He was loved by everyone at Better Made and those that knew him, and will be missed tremendously,” said Cathy Gusmano, chairman of the board at Better Made Snack Foods and Cipriano’s sister.

Started in 1930 in Detroit as Cross and Peters, and now in its 90th year, Better Made continues to develop and provide a wide variety of high quality award-winning snack foods, including assorted regular and flavored potato chips and potato sticks, gourmet popcorn, pretzels, tortilla chips, pork rinds, and more. The family owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, visit www.bettermade.com.