Steal This Idea: Add #GivingTuesday to Your Company’s Holiday Festivities

    The holidays are about family, togetherness and … giving gifts. But there’s another way to approach it – there’s a little day called #GivingTuesday.

    Giving Tuesday is December 1, kicking off Giving Season – the 5 weeks when up to 40 percent of all donations are made each year ($358 billion total in 2014). Some 68% of Americans say impact is more important than understanding what a charity does.

    Mattress 1So how do you make your donation count? You find something you deeply care about and pick a “family” or company charity. That is what Brighton-based US-Mattress has done with the Michigan Humane Society.

    Over the course of 2015, US-Mattress, the first online mattress retailer that offers a large selection of brand name mattress sets, has contributed more than $50,000 to the Michigan Humane Society through various charitable initiatives, including the retailer’s Black Friday offer that donated five percent of all in-store proceeds from the biggest shopping day of the year.

    “Our entire team at US-Mattress is committed to building communities and giving back—at the holidays and throughout the entire year,” said President Joe Nashif. “While our business was founded online, we are a local company with a growing presence in Southeast Michigan. We believe in doing our part to raise awareness and support for the Michigan Humane Society, an organization that is doing incredible work saving lives and making a difference to hundreds of animals every single day. We are proud to partner with this outstanding organization and know that our efforts help make our community a better place.”

    Mattress 2US-Mattress has been a corporate sponsor for the Michigan Humane Society for more than seven years, and has donated more than $300,000 to the animal charity. Not only does the retailer contribute on a corporate level, but regularly hosts events such as pet adoption days and photo contests, and features individual dogs and cats available for adoption on its website—even donating a new pet bed for each animal going to a new home.

    “Our partnership is rooted in US-Mattress’ commitment to positively impacting the communities it serves, an effort that has resulted in direct financing support of our mission, vision and programs of protecting animals in need,” said Michael Robbins, vice president of the Michigan Humane Society. “The best word I have to describe our partnership is “lifesaving.” On behalf of the animals who depend on the Michigan Humane Society, we are extremely grateful to US-Mattress and look forward to our continued partnership.”

    The Michigan Humane Society is one of the largest animal welfare organizations in the country and the largest in Michigan caring for more than 100,000 animals each year since 1877. The nonprofit organization operates solely on the generosity of individuals and companies.

    US-Mattress matches all gifts made to the Humane Society through their website, everyday throughout the year. For more information about US-Mattress’ work with the Michigan Humane Society or to donate or adopt a pet through the website, visit