DETROIT – Ally Financial has recognized The Allen Lewis Agency, a full-service marketing and communications agency, as its Supplier Diversity: Supplier of the Year for 2024. The award was given at the Ally 4th annual Supplier Diversity & Sustainability Symposium, on Feb. 29 in Charlotte, N.C.
In 2023, TALA led media outreach and marketing efforts for the fifth anniversary of Moguls in the Making, Ally’s HBCU entrepreneurial pitch competition. It also introduced the brand to new opportunities such as the American Black Film Festival (ABFF), where Ally led a panel on financial education for filmmakers, and leveraged professional connections and years of experience in multicultural marketing to amplify Ally’s partnership with UnitedMasters.
“We are honored to work with Ally and its incredible team members,” said Jocelyn (Allen) Coley, co-founder and CEO of TALA. “The work Ally is doing to bring financial education to a more diverse, multicultural audience through outreach to the creator community aligns with our own passions and priorities. We’re proud to be part of programs such as Moguls in the Making, the American Black Film Festival, and Art Basel, raising awareness within a diverse, often underrepresented audience.”
Ally, the nation’s largest all-digital bank, started its supplier diversity program in 2020 to highlight its commitment to supporting the advancement of an inclusive and sustainable marketplace. The brand strives yearly to increase its spending with diverse suppliers – creating economic value, mobility, and a sustainable future for all.
“When Ally launched its Supplier Diversity program four years ago, our goal was to build an ecosystem of partners and suppliers who truly represented our communities,” said TJ Lewis, Ally senior director of Supplier Diversity and Sustainability. “From the beginning, TALA’s success in forging connections between Ally and minority-focused media has greatly expanded the visibility of our brand to the audiences we most want to reach. Their work is worthy of recognition.”
“This recognition from Ally is deeply appreciated,” said Chandra Lewis, co-founder and COO of TALA. “Receiving Ally’s Supplier Diversity: Supplier of the Year award is a testament to the strength of our team, our strategic approach and our ability to use relationships to deliver meaningful business results for our clients.”
