Toyota, Ford and Kia were the big winners when the 2024 North American Car, Truck and Utility Vehicle of the Year awards were announced Thursday.
Following hundreds of hours of research and three rounds of votes, the 2024 NACTOY award winners were revealed during a press conference co-hosted by the Detroit Auto Dealers Association and Automotive Press Association at M1 Concourse in Pontiac.
The winners:
- North American Car of the Year: Toyota Prius & Prius Prime
- North American Truck of the Year: Ford Super Duty
- North American Utility Vehicle of the Year: Kia EV9
NACTOY, which celebrated its 30th anniversary this year, kicked off the awards process in July by announcing an initial list of 52 eligible vehicles. At the Detroit Auto Show in September, that list was winnowed to the 25 vehicles deemed “The Best of 2024,” and narrowed again to 9 outstanding finalists that were announced at the Los Angeles Auto Show. Over the course of the year, NACTOY jurors spent hundreds of hours test driving, researching and evaluating vehicles on automotive innovation, design, safety, performance, technology, driver satisfaction, user experience and value, leveraging their experiences and expertise to cast their votes for the 2024 NACTOY award winners.
“Our winners reflect the fact that a modern vehicle must be a combination of style, utility and technology,” said NACTOY President Jeff Gilbert. “I commend our fifty jurors for coming up with some excellent choices.”
Founded in 1994, these awards are the longest-running new-vehicle awards not associated with a single publication. They are judged by 50 professional automotive journalists from a wide variety of print, online, radio and television media outlets in the United States and Canada. The votes are confidentially tallied by Deloitte LLP, ensuring each stage of the award cycle is the collective decision of all jurors. Votes for the 2024 NACTOY winners remained secret until envelopes were opened onstage during today’s event.
