DETROIT – The all-new Chevrolet Colorado beat a crowded field to win the coveted “Golden Calipers” as MotorTrend’s 2024 Truck of the Year.
This latest award marks the third time Colorado came out on top in MotorTrend’s Truck of the Year competition following the mid-size truck’s win in 2015 and 2016. MotorTrend credited the Colorado’s modern interior, versatile bed and strong feature content, on top of incredible off-road capability across the lineup, as part of its winning package.
“The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available,” said Ed Loh, MotorTrend Group head of editorial. “Earning MotorTrend’s Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.”
The Truck of the Year title is one of MotorTrend’s most prestigious awards and Colorado bested 13 different models this year. Eligible trucks compete across six key criteria, including safety, advancement in design and performance of intended function.
“We are absolutely thrilled to see Colorado take home the MotorTrend Truck of the Year award,” said Scott Bell, vice president of Chevrolet. “The all-new Colorado boasts elevated performance, capability and refinement in every respect, across every trim offered. This award is a testament to Colorado’s mantra: it’s made for more.”
The Colorado lineup includes Work Truck (WT), LT, Z71, ZR2 and the first-ever Trail Boss model. This lineup features three distinctive chassis stances to optimize each model’s capabilities. Together, they compose a more diverse range of choices tailored to the distinctive ways customers use their trucks for work and recreational activities, including off-roading.
Colorado’s win follows MotorTrend naming the Chevrolet Blazer EV its SUV of the Year. This is the first time MotorTrend has awarded both of its coveted awards to the same brand, with Colorado and Blazer EV on top of their respective segments.
The 2024 Colorado is built at General Motors’ Wentzville Assembly in Missouri. Ordering is now open for all 2024 Colorado trims, with trucks set to begin arriving at dealerships in early 2024.
