Date/Time
Date(s) - Oct 20, 2016
5:30 pm - 8:30 pm
Location
Ronald McDonald House Detroit
Categories
Although nonprofits are also businesses, they require a different approach to marketing – one with a delicate balance. If your “day job” involves marketing goods and services, how do you shift gears to craft a message when your audience consists of potential donors vs. buyers and consumers?
Among others, we’ll address issues surrounding successful fundraising communications:
• Aligning your cause with potential corporate donors
• What is the best way to engage the community in your mission?
• Which causes resonate well with the public?
• What’s the most profitable way to raise funds?
• How can you leverage social media to promote your event?
Panelists:
Jennifer Litomisky, Executive Director, Ronald McDonald House Charities (Detroit House) of Southeast Michigan
Nicole Gize, Director of Campaigns, Children’s Hospital of Michigan Foundation
Paula Brown, Executive Director, Reading Works
Price includes a light supper:
AWC Members: $25.00
Future Members: $35.00
Students/Recent Grads: $15.00
NOTE: We are asking our attendees to bring an item or two to support Ronald McDonald House Detroit, as the facility provides food and accommodations for families at no cost. Please visit this link to view their “wish list.”
https://www.rmhc-detroit.org/how-you-can-help/donate/
Register at: womcomdetroit.org/events