Sales and Marketing

Ready to Hire a Salesperson?

In the balancing act of developing a business, the feast or famine cycle and other signs may indicate it is time to take the leap and add sales staff.

How to Solve Sales Woes Through Activity Management

A good activity management program is within the reach of any company, whether you have one salesperson or 1,000 – and it can be your best friend in developing sales results.

Does Your Company Need a Rebrand or a Makeover?

Constantly assess your company’s image and keep your finger on the pulse of the global climate. Missing the makeover or rebrand boat — or choosing the wrong vessel — can be detrimental to your company’s footing and public perception.

Job Leaders: Mich. and U.S. Economies will Stay Flat

A report by the Business Leaders for Michigan says a majority of Michigan’s largest employers project that the Michigan and U.S. economies will remain flat in the next 6 to 18 months.

How to Simplify the Sale

While selling itself may not be simpler now, most companies’ decision-making processes are. The key is finding who the decision-makers are.

Negotiate Your Way to a Thriving Business

Being a skilled negotiator is an important key to achieving company and personal goals. The business owner who can negotiate effectively is more likely to have a business that can thrive.

How the Customer Must Articulate a Sense of Urgency for a Sale

The place to address time frame and urgency issues is in the questioning phase of selling – which should happen before you present and propose. Always remember, 80 percent of your chance to win or lose the sale happens when you’re asking questions.

Build Confidence with These Five Body Postures

Certain body postures will not only make you look more confident but also help you be more confident. World-class athletes, musicians and other performers maximize their confidence before they begin their competition or performance. Do you?

Stop Copying the Competition and Set the Pace for Real Service

Research your competitors and find out what they are doing to serve their customers. Then take it up a few notches. Your company, employees and customers will all benefit.

How to Give And Get Referrals

Referrals are wonderful and a great way to build your business. Ask for them the right way, give them the right way, and handle them the right way – and you will get them for years to come.

4 Steps to Applying the Flywheel Sales Model to Your B2B Company

There is a way to achieve steady, trackable growth that can explode into an industry-changing force — and it starts with a series of small experiments to search for a single replicable sale.

Why a Team With Purpose is a Team With Passion to Perform

Don't wait for your organization to communicate a purpose that your team can latch onto. Take the initiative now to engage the hearts of your team so they will develop a passion for their work. Be bold.

How to Evaluate a Salesperson – the Simple Way

Evaluations are a great tool for improvement, but too many of the evaluations don’t cover the important areas that salespeople should be evaluated on. Worse, they can be too complicated. Here’s a simple four-point evaluation that can work for any salesperson in any industry.

Why the Modern Face of Sales Shouldn’t Include Selling

Because buyers are now so well-informed when making purchase decisions, they no longer have use for being “sold to” in the traditional sense. Organizations will accomplish more by allowing customers the space to make their own assessments and providing the resources they need to make an educated decision.

Five Ways to Succeed At Telephone Prospecting

By following these five steps, your sales force will win more new business, and that new business will likely be of better quality than you’re getting now.

5 Ways to do the Account/Territory Handoff Right

Comfortable customers buy; one of the most uncomfortable moments for a customer is when a new salesperson takes over their account. Here are five ways to take the discomfort out, and keep their business intact.

Lower Gas Prices Push Consumer Optimism to New Highs

Consumer optimism levels are the highest in the more than two years that consumer sentiment has been measured by the National Association of Convenience Stores.

Elevate Your Business in 2015 with a Proactive Media Relations Strategy

A strategic media relations program takes advantage of the growing hunger for information and creates an ongoing gateway for organizations to share their stories and news in a way that engages the public and truly differentiates themselves from competitors. Here are three ways to make it happen.

San Francisco Bay Area’s Best and Brightest Companies Inspire Employees, Communities

Good companies and organizations know that inspired employees and satisfied customers are their best sales and marketing engines. In the premiere San Francisco Bay Area Best and Brightest Companies to Work For competition, the results were clear – great companies abound and deliver on their promises to employees, customers and communities.

Try These 10 Tips for Networking Success

The proximity-based networking app Reach is offering 10 tips for those looking to make strong, long-lasting business relationships in the new year.
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