Transparency can be a scary word for entrepreneurs and business owners. Often, they’re afraid to share their failures, and even successes, as the consequences to their professional and business life could be too great. But, is this the wrong mindset? Can sharing more result in even more success? Paul Pagnato, CEO Founder of PagnatoKarp, and author of the highly anticipated forthcoming book Transparency Wave: Exponential Changes That Will Transform Our World (March 2020), believes transparency is the key. Business leaders that hide from the truth are not as authentic and real, which can damage their ability to build trust with their customers and deliver results for themselves and their stakeholders. In today’s digital age, it’s hard to run from the truth. And truth builds trust.