So it makes sense that the St. Cloud, Minn., company would want to build one of its locations within the Motor City. Granite City opened its third Michigan location Feb. 10 inside the GMRENCEN, bringing its total to 35 restaurants across 14 states.
“It’s well-known that Detroit is seeing a resurgence,” said Rob Doran, CEO of Granite City & Brewery. “As we continue to grow our business in Michigan, we’re excited to be part of the growing Detroit food and beverage community, and couldn’t imagine a better location to call home than the iconic GMRENCEN.”
“Detroit is a unique and vibrant community, and we’re excited to be part of the city’s resurgence,” Doran added. “Before opening we wanted to fully understand the needs of our patrons, so we held focus groups to shed light on what the local customer values most.”
The new restaurant will offer menu items and capabilities exclusive to the Detroit location, including a selection of lunch combos and happy hour specials; order ahead and pay-at-the-table capabilities; and even a meals to-go option for taking dinner home.
In addition to great services and meal options, the new location has an attractive design. The modern space, which includes a comfortable dining room; three-sided modern, full-service bar; three private dining areas with a separate bar; an open kitchen with a central wood-fried pizza oven; and an on-site brewery, creates an inviting ambiance with its warm wood and granite accents and is built to accommodate larger parties, seating more than 450 patrons and an additional 175 people on an outdoor patio.
“The local business community is going to find Granite City a viable option for business meetings, lunches, dinners and more,” said Bruce Paine, general manager of Granite City Detroit. “The space is designed to allow for private and discrete conversations and provide options for large parties. Plus, our central bar has USB and electrical outlets for tech savvy guests in need of a charge.”