Cornerstone Community Financial is the recipient of the 2024 Best of the Best award, an accolade presented by MemberXP, a leading CX program offered through CU Solutions Group. This distinguished award is an annual acknowledgment bestowed upon credit unions that consistently excel in delivering exceptional service.
In 2023, over 300,000 MemberXP surveys were strategically deployed nationwide among nearly 8 million credit union members. Custom questions were triggered by relevant member engagements and designed to capture insights spanning a diverse range of financial interactions, from account openings to loan applications.
The annual competition focuses on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES), meticulously identifying and verifying the top 25% of performers in each financial experience category. CCF stands among this elite group, exemplifying excellence in member satisfaction and service delivery.
“Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year’s member experience leaders.”
CCF is a progressive, full-service, state-chartered credit union, owned and operated by its members, which currently number approximately 25,000. Originally established in 1951 as Motor Parts Credit Union, CCF today has eight branch locations in Michigan and Ohio, 95 employees and more than $400M in total assets under management.
