DETROIT — Bank of America opened a new financial center in Rochester Hills that is part of the company’s plans to open more than 52 new financial centers in 2024 across 28 markets.
The new financial center at 3035 S. Rochester Rd. showcases the latest technology, private offices to assist clients one-on-one, and on-site financial specialists who provide personalized guidance to help clients achieve their unique financial priorities and goals.
“The opening of our new financial center in Rochester Hills underscores Bank of America’s commitment to serving local communities,” said Matt Elliott, President, Bank of America Detroit. “By offering retail banking, lending and small business services alongside investment expertise from Merrill, we’re delivering comprehensive support to our clients. With a blend of high-tech capabilities and our high-touch personalized approach, the opening of this new financial center is helping our team forge connections and foster growth within our community.”
Nationally, Bank of America financial centers host around 450,000 client visits per day – up nearly 4% year-over-year – illustrating the ongoing value the network provides. In metro Detroit, Bank of America has renovated 55 financial centers since 2016, with 37 renovation projects scheduled to be completed by 2026. Bank of America currently serves Detroit area clients at 61 financial centers with 179 ATMs. It will add 12 ATMs at financial centers and two remote ATMS by 2025.
Clients in metro Detroit also have access to Bank of America’s industry-leading digital capabilities which serve the banking, lending and investing needs of more than 57 million verified digital clients. The bank’s digital leadership has been recognized with more than 120 digital-related accolades in 2023.
