Bing Goei is currently the CEO of Eastern Floral, a professional retail flowershop with locations in Grand Rapids, Holland and Grand Haven. He is also the owner of the Goei Center, a Conference and Banquet Center and Office Facility located in an economically distressed neighborhood. Bing has also started the International Center for Entrepreneurial Center, a resource center focusing on growing successful Women and Minority Entrepreneurs. Another initiative he started in February of 2019, is the Grand Rapids International Network. An initiative that focuses on the retention of International Talent and the Inclusion of longtime residents who are still feeling disconnected to the Region.Throughout his career, Bing has earned many awards for his work as a business owner and as an advocate for Diversity & Inclusion.