Andrea Riley was named chief marketing officer of Ally Financial in 2015. In this role, she is responsible for overseeing the company’s marketing and advertising strategies and ensuring they support the overall objectives of the organization. She is also responsible for market research initiatives and brand management.

Most recently, Riley served as chief marketing officer for Ally’s auto finance and insurance businesses. She was also instrumental in the development and deployment of the Ally brand in 2009.

Prior to joining Ally in 2006, Riley spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign, as well as numerous product offerings.

Riley was named an Automotive News 2016 ALL STAR of MARKETING for her forward-thinking approach and creative knack with the successful launch of Ally’s brand campaign earlier in the year.

In 2015, she was named to the 100 Leading Women list also issued by Automotive News, which recognizes leaders in the automotive field. In 2014 and 2015, she was named to the Forbes list of 50 Most Influential CMOs. Riley holds a bachelor’s degree from Michigan State University.