Off The Deeb End: Compassionate Consumerism

Have you ever heard of the phrase “compassionate consumerism?”

You will probably hear more about this since it is the hottest promotional phrase being used by retailers today throughout the country.

I first learned of this marketing concept in Bloomberg Businessweek when it featured a story about Blake Mycoskie, founder of Toms Shoes. When he formed his company six years ago, his opening promotion announced if you buy one pair of shoes, a second one would be donated to the needy.

Compassionate consumerism is a great idea that has grown nationally as well as locally and makes the donating companies feel good and shows they are giving back to their communities.National companies such as Urban Outfitters, Nordstrom, Sketchers USA, Threads for Thought and others have hopped on the giving-back bandwagon tied in with sales.

Many companies locally have tied in with various charities such as Forgotten Harvest, The Salvation Army, Boys and Girls Clubs and others. Businesses today are eager to reach out into their communities or with charitable organizations to show that they care and want to do something for their community.

Do you know of businesses doing similar things? Let me know. You can contact me at [email protected].

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Richard Blanchard
Rick is the Managing Editor of Corp! magazine. He has worked in reporting and editing roles at the Port Huron Times Herald, Lansing State Journal and The Detroit News, where he was most recently assistant business editor. A native of Michigan, Richard also worked in Washington state as a reporter, photographer and editor at the Anacortes American. He received a bachelor of arts from the University of Michigan and a master’s in accountancy from the University of Phoenix.