BENTONVILLE, Ark. — Walmart is is adding a new streaming benefit, Walmart+, which will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost.
Walmart+ members will be able to stream premium entertainment as a benefit for the first time as part of their membership starting in September, the retailer announced in a press release. The Paramount+ Essential Plan will give Walmart+ members access to Paramount+’s breadth of hugely popular content.
Starting in September, subscribers to Walmart+ will be have access to the Paramount+ Essential Plan, which includes ads and offers original dramas such as “1883” and “Star Trek: Strange New Worlds,” along with the preschool franchise “PAW Patrol,” recent blockbuster films such as “Sonic the Hedgehog 2,” and live sports.
The cost of Walmart+ will remain $98 a year, or $12.95 a month, the retailer said.
“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” said Chris Cracchiolo, senior vice president and general manager of Walmart+. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. Eighty-five percent of U.S. households use streaming services and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what comes next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores,” said Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming. “Now, pairing Walmart’s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring Walmart+ members the full breadth of Paramount+ programming.”