
LANSING, Mich. — LAFCU announced the addition of Tamera Carter as vice president of membership growth and development. In her new role, Carter will lead efforts to expand the credit union’s membership by optimizing the member experience and fostering meaningful connections between LAFCU and the communities it serves.
Carter’s responsibilities include collaborating with multi-departmental teams to identify opportunities for continuous improvement, ensuring every member touchpoint reflects LAFCU’s commitment to delivering exceptional service. By leveraging thoughtful analysis and feedback, she will implement strategic initiatives to enhance member satisfaction, deepen loyalty, and create lasting value for LAFCU’s growing membership.
With over 17 years of experience in the financial industry, Carter has an impressive track record of managing branch operations, driving sales performance, ensuring compliance, and supporting financial wellness for individuals and businesses. She has worked closely with community partners to deliver impactful financial education programs that promote growth and empowerment.
“My primary objective in my new role at LAFCU is to enhance our outreach and engagement strategies to empower our members in their financial pursuits,” said Carter. “I am dedicated to ensuring that each member experiences a strong sense of value throughout their journey with us. It is my aspiration to support both new and existing members in realizing their current and future potential.”
Carter is deeply engaged in the Greater Lansing community, serving as vice president of the Lansing City Council. A proud Lansing resident, she holds a bachelor’s degree in multi/interdisciplinary studies from Michigan State University and a master’s degree in organizational leadership from Cornerstone University in Grand Rapids.
“Tamera’s extensive experience and passion for member engagement make her a tremendous asset to LAFCU,” said Patrick Spyke, CEO, LAFCU. “Her dedication to delivering exceptional member experiences, combined with her strong leadership and community involvement, aligns perfectly with our vision to serve and uplift the communities we call home. We are thrilled to welcome her to our leadership team.”
Carter’s leadership contributions have been widely recognized. In 2018, she was named a recipient of the prestigious 10 Over the Next Ten Award by the Lansing Regional Chamber of Commerce, which honors the region’s top young professionals expected to make significant contributions over the next decade. She is also a 2017 graduate of the Leadership Lansing program, an initiative designed to cultivate the next generation of leaders in the Greater Lansing region.