With subscribers abandoning its cable services, Comcast Corp. will offer customers a streaming bundle designed to take advantage of customers’ move to more streaming services.
Comcast announced it will offer a bundle including Apple TV+, Netflix and Peacock – its own service – in an effort to “reduce subscriber churn,” according to a report from Bloomberg.
Comcast CEO Brian Roberts talked about the bundle at an investor conference earlier this week, Bloomberg reported.
The bundle will be offered at “a vastly reduced price” compared with offerings elsewhere, Roberts said without stating a figure.
Like the wider pay-TV industry as a whole, Comcast, owner of the Xfinity brand, has been losing subscribers as customers abandon large channel packages for streaming services. According to Bloomberg, Comcast reported almost 32 million customers in the first quarter, including 13.6 million video subscribers.
The new bundle, called StreamSaver, will be introduced this month, Roberts said without confirming a date. The package will be available to video and broadband customers, he said.
