GRAND RAPIDS, Mich. and SOUTHFIELD, Mich. – BHSH System, the new health system formed in February by Beaumont Health and Spectrum Health, announced its new name, Corewell Health, in a move officials said signals “its bold commitment to health and wellness.”
“At our core, we are here to help people be well so they can live their healthiest life possible,” said Tina Freese Decker, President & CEO, Corewell Health. “We recognize the amazing outcomes and history from Beaumont Health and Spectrum Health. Now together, known as Corewell Health, we move forward unified, focused on health and wellness for all. The name selection is especially inspiring as it was influenced by thousands of ideas from our team members who put health and wellness at the core of everything we do.”
The Corewell Health name, officials said, is reflective of the system striving toward an ambitious vision: a future where health is simple, affordable, equitable and exceptional. Patients, families and health plan members can expect to receive high-quality care, services and outcomes with a wider breadth of services now available across the state.
“The Corewell Health logo reflects the increasingly synergistic relationship between health care and health coverage, and our ongoing commitment to continuously improve the health of the communities we serve,” said Julie Fream, Chair, Corewell Health System Board of Directors.
An updated palette of bright blues and greens is a combination of existing colors used by Beaumont Health, Spectrum Health and Priority Health, paying homage to the rich history of the organizations. Priority Health’s name does not change with this announcement.
A planned rollout of the new name that includes signage will begin soon and be phased over the next two years. The announcement comes nine months following the launch of the integrated health system.