Simons Michelson Zieve (SMZ), a 360-degree agency providing everything from media to creative to performance marketing, has been selected by The Henry Ford in Dearborn as its agency of record. SMZ will manage a wide variety of services for the multivenue museum, including strategy, brand stewardship, creative and media.
“We are honored to be partnering and collaborating with The Henry Ford, one of the country’s most revered cultural institutions, and proud to have a shared history established in Detroit and sustained for nearly a century,” said Debbie Michelson, vice chair, client director at SMZ. “The Henry Ford has brought innovation, inspiration, imagination, ingenuity, and insight through its initiatives for 95 years and we are very excited to have this opportunity to magnify and share their mission with the world.”
SMZ was selected through a competitive review which highlighted its strategic thinking, along with its fully integrated media and creative capabilities. Additionally, the shared values, loyalty, and longevity of the organizations, both started in 1929, contributed to the decision to partner.
Through the partnership, SMZ will develop strategic campaigns to amplify The Henry Ford’s mission to help shape a better future through unique educational experiences based on authentic objects, stories, and lives from America’s traditions of ingenuity, resourcefulness, and innovation.
“For 95 years, SMZ has amplified the mission and brand of businesses, nonprofits and cultural institutions across the country,” said Ellen Hill Zeringue, Vice President of Venues, Programs and Marketing for The Henry Ford. “The mission of this full-service agency clearly parallels that of The Henry Ford and we are thrilled to be working with this team in an effort to introduce this institution and its world-class collections and programs to new audiences.”
