M&O Marketing, a company based in Southfield, discovered how team work can make a difference for those battling cancer this holiday season. Its employees decided to create a team for Game on Cancer, the official charity of the Detroit Lions. This organization gives 100 percent of the funds raised to cancer patients and their families.
M&O Marketing has been in business for more than 40 years as a wholesaler of annuity and life insurance products. For years, M&O Marketing has made donations to select charities in Metro Detroit and across the country.
“We had so much fun with this as a company,” said Aimee Spencer, Director of Public Relations for M&O Marketing. “In fact, throughout the fundraising process, I adopted a dog and I let my friends on Facebook name him. For every vote, I donated $1 to Game on Cancer.”
Also, the company as a whole sold raffle tickets for autographed Lions memorabilia. In five days of kicking off the fundraiser, M&O Marketing hit their initial goal of $5,000. In less than a month, M&O Marketing has found themselves as the leading fundraising team for the charity’s corporate division.
Recently, company owner Dennis Brown sent out an email stating he would match all donations raised in lieu of this year’s holiday party. The best part is that all of the employees could take a guest to Ford Field for the Game on Cancer culmination event.
“The best part of his e-mail is that it motivated more people to participate,” Spencer said. “I was able to send out an e-mail telling the company they hit the goal of $10,000. What makes it better is that they hit this goal before the donation match.”