Ritch Eich

Ritch Eich, president of Eich Associated, is a retired captain, U.S. Naval Reserve who commanded three naval reserve units and served in NATO, JCS, Atlantic and Pacific Fleets. He is the author of Real Leaders “Don’t Boss” (2012) and “Leadership Requires Extra Innings” (2013). He has a doctorate in organizational behavior and communication from the University of Michigan. He can be reached at [email protected].