Mike Sciortino

Mike Sciortino is founder and CEO of Gratitude Marketing, a firm dedicated to sharing the most proven and cost effective marketing strategies to help business owners grow their enterprise through nurturing long- term relationships. Sciortino can be reached through his website: GratitudeMarketingBook.com.

Building Rapport With Clients—Using ‘Gratitude Marketing’

Sales and Marketing
Effective marketing means yielding a return worth the investment. To maximize the potential for effective marketing, the least amount spent over the highest exposure coverage, has been the leading model for quite some time. But times have changed and the execution of this model doesn’t translate well to today’s marketable economy. Billboards and cold calls just don’t make it in this over-stimulated marketing atmosphere. To...