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Building Rapport With Clients—Using ‘Gratitude Marketing’

Effective marketing means yielding a return worth the investment. To maximize the potential for effective marketing, the least amount spent over the highest exposure coverage, has been the leading model for quite some time. But times have changed and the execution of this model doesn’t translate well to today’s marketable economy. Billboards and cold calls […]

Meditation at Sunset

The Importance of Finding Time for Mental Space

Today’s hyperactive and attention-demanding world makes reflection no easy task. Nonetheless, we still must find a way to carve out “mental space” so we can think clearly, plan, reflect, dream. Management expert Peter Drucker expressed the value of reflection years ago, even when the world was not so information-rich and time-poor. He said, “Follow effective […]