ANN ARBOR, Mich. — AdAdapted Co-founder and Chief Revenue Officer Molly McFarland has been named a winner of The Path to Purchase Institute’s (P2PI) 2025 Retail Media Awards. Winners will be formally recognized on May 7 at P2PI’s Retail Media Summit in Rosemont, Illinois.
“Technology is evolving at an exponential rate, and it’s becoming increasingly difficult to make true impressions on consumers, but Molly has fundamentally transformed how brands connect with shoppers,” said Michael Pederson, co-founder and CEO at AdAdapted. “Through her leadership and tireless dedication to innovation, she has brilliantly positioned AdAdapted as an indispensable player in commerce marketing. We are honored to celebrate her success with this award.”
The Retail Media Awards recognize the top 25 commerce marketers who are pioneering retail media across a variety of retail sectors, and who are efficiently aiding in the leverage of retail media for digital and omnichannel campaigns. Honorees include founders, innovators, and executives who have dedicated their careers to pushing the industry forward.
As the founder and chief revenue officer of AdAdapted, McFarland saw a critical gap in how brands engage with consumers prior to making a purchase, and took it upon herself to close that gap. Over a decade of relentless work, McFarland has worked with Pedersen and the AdAdapted team to perfect a seamless experience that allows consumers to add advertised products to their lists or carts with a single click, keeping brands top-of-mind through the entire shopping experience, not just at initial advertisement exposure.
Since co-founding AdAdapted in 2012, McFarland’s innovation has gone beyond initial app development. She has been at the forefront of AdAdapted’s growth, notably with expansions into highly regulated sectors like AlcBev and Lottery, driving the company’s continuous adaptability. Additionally, under McFarland’s guidance, AdAdapted surpassed $20 million in revenue in 2024 and has been recognized by Inc. 5000 for five consecutive years.
