McDonald’s is expected to introduce menu items priced at $3 or less, along with $4 breakfast meal deals in the U.S., starting in April.
The Wall Street Journal reported the story on Wednesday, citing people familiar with the discussions.
Looking to attract diners worn down by economic woes, the fast-food chain has been sharpening its focus on affordability as consumers become more price-conscious. Reuters reports that competitors such as Burger King are also presenting more economical menu options.
McDonald’s has been investing heavily in marketing cheaper meals and said last month its value push was helping bring back lower-income customers.
The company began offering a $5 meal in June 2024 as a limited-time offer, but extended it as consumers continued to prioritize value due to higher costs of essentials, according to a report from Reuters.
McDonald’s and other fast-food chains had raised menu prices following the pandemic to offset higher input costs.
In February, McDonald’s beat Wall Street estimates for fourth-quarter global comparable sales and profit, as meal deals and strong marketing promotions pulled in budget-strapped U.S. diners.
