Los Angeles — Advertisers hoping to catch a little Super Bowl magic have apparently missed their chance.
The Walt Disney Co. said Wednesday that all commercial time for the Feb. 14 classic, set to be broadcast from Los Angeles by ESPN, has sold out its commercial time, according to a report from the Los Angeles Times.
Hugh Johnston, chief financial officer for Disney, announced the sellout on the company’s earnings call, the Times reported. In addition to ABC, the game being played on the home field of the Los Angeles Rams – who are among the favorites to reach the game — SoFi Stadium in Los Angeles will air on ESPN. The game will be streamed on the ESPN app and the NFL+ app.
ESPN, which has carried NFL games since 1987, has never produced a Super Bowl. ABC last aired the game in 2006, when the network had its own sports division, according to the Times report. No word from Disney on the price of Super Bowl ads, but published reports said the company was seeking $10 million for a 30-second spot. NBC sold several commercials at that rate last year.
