- Ford’s market share increased by 0.6 percentage points for the year and 0.9 percentage points for the quarter, reaching 13.2% annual share, driven by Ford’s appeal to a broad customer base through diverse trim levels and powertrain offerings
- No. 1 truck: F-Series secured its 49th consecutive year as America’s best-selling truck, and 44 years as America’s best-selling vehicle with total sales of 828,832 trucks in 2025— an increase of 8.3%
- No. 1 hybrid truck: Ford total hybrid sales achieve record Q4 results and for the year with 228,072 vehicles sold
Ford Motor Company outperformed the industry for its 10th consecutive month in December, officials announced in a release published to the automaker’s website. The performance pushed market share higher for the year by 0.6 percentage points. For the year and Q4, Ford registered both sales and share gains, beating the industry on both fronts. This demonstrates the success of Ford’s strategy to appeal to a broad customer base through a diverse range of trim series and powertrain offerings.
Ford’s total sales for the year climbed 6.0% to 2,204,124 vehicles, with overall market share reaching 13.2%. In the fourth quarter, Ford sales were up 2.7%, again outperforming the industry, with market share increasing in Q4 by 0.9 percentage points. It was Ford’s best annual sales and Q4 performance since 2019.
“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders. Our growth across record hybrid sales shows that our ‘power of choice’ approach — offering gas, hybrid, and electric — is exactly what consumers are looking for right now.”
By the Numbers (2025)
- Total sales: 2,204,124 (+6.0%) — Total Share up 0.6 percentage points
- Total pickups and vans — America’s best-selling truck manufacturer: 1,268,749 (+9.5%)
- F-Series: 828,832 — America’s best-selling truck (+8.3%)
- Ford Maverick has record year: 155,051 pickups (+18.2%)
- Hybrid vehicles record year (hybrid, PHEV): 228,072 (+21.7%)
- Explorer — America’s best-selling three row SUV: 222,706 SUVs (+14.7%)
- Ford Bronco new all-time sales record: 146,007 (+33.7%)
- Ford Pro Transit hits new record: 161,797 vans sold (+5.9%)
- Ford Pro paid software subs: estimated 840,000 (+30% in Q4)
- BlueCruise hands-free driving: exceed 8.5 million cumulative hours
Trucks Dominating the Market
- F-Series sold 828,832 trucks in 2025, an increase of 8.3%, outselling its nearest competitor by almost 250,000 trucks and expanding its lead over 2024. As America’s best-selling hybrid pickup, the F-150 Hybrid achieved record sales of 84,934 trucks, up 15.0% over last year.
- Maverick had its best sales year ever with 155,051 vehicles sold. This was capped off with record Q4 sales of 34,147 pickups, up 54.2%.
- Transit van posted its best sales since its U.S. market introduction in 2014, totaling 161,797 vans in 2025.
- All-in, Ford truck sales for the year, including pickups and vans, reached 1,268,749 vehicles, solidifying Ford’s position as America’s best-selling truck manufacturer.
Hybrid: Best Year Ever
Ford sold a record 228,072 hybrid vehicles in 2025, marking a 21.7% increase. The year concluded with record hybrid sales in Q4, with 55,374 vehicles sold. Ford’s powertrain diversification enabled it to outsell the combined electrified sales (hybrid, plug-in hybrid, and electric) from GM and Stellantis, demonstrating Ford’s ability to achieve record hybrid volumes even when conditions for electric vehicles shift.
