As summer driving ramps up across the country, so do the risks on the road. The stretch between Memorial Day and Labor Day is often referred to as the “100 deadliest days,” especially for teen drivers, making this an important moment to look at how General Motors’ safety culture comes to life in the vehicles families drive today.
GM has advanced vehicle safety over many decades, helping to protect the lives of customers and their families. The people behind this work include the engineers, researchers, and technical experts who are constantly working to reduce crashes, reduce injuries, and build greater confidence and peace of mind for drivers.
“At GM, product safety is not just a feature. It is a core value embedded in who we are and how we work, and it is built into every stage of vehicle development — from concept and design to deployment and real-world performance,” said Regina Carto, vice president of Global Product Safety, Systems and Certification.
A legacy of safety innovation
That commitment is grounded in a long history of innovation. GM was the first automaker to conduct crash barrier testing in 1934, helped create the first standardized crash test dummies in the early 1970s and began using a crash test dummy representing a fifth-percentile female in the 1980s. Decades of testing with a diverse set of dummies are associated with reduced fatalities and injuries for all occupants.
Today, this legacy can be seen in the contrast between a 1990 Chevrolet Suburban and a 2026 Chevrolet Traverse — a comparison that helps show just how far vehicle safety has come over time. But the message is not only about how far GM has progressed. It is also about how that progress is showing up in today’s GM vehicles.
The 2026 Chevrolet Traverse is a strong example in the highly competitive three-row SUV segment, offering more than 20 standard safety and driver assistance features. For families, that includes a broad mix of core technologies and available features designed to help drivers avoid crashes and better protect occupants in everyday driving.1
The 2027 Chevrolet Bolt reinforces the same point in the EV segment. Every Bolt offers more than 20 standard safety and driver assistance features, including Adaptive Cruise Control, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Side Bicyclist Alert, Intersection Automatic Emergency Braking, Blind Zone Steering Assist and Rear Cross Traffic Braking.1 It is a strong example of how meaningful technology is showing up in an affordable EV with a starting price under $30,0002.
The 2026 Chevrolet Trax helps tell that affordability story, too, with standard features including Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Following Distance Indicator, Forward Collision Alert1 and IntelliBeam, at a starting MSRP of $21,7002.
“We’re proud of how we’re delivering a set of confidence-building safety features as standard equipment on vehicles that are within reach for more households,” Carto said.
