GM, Ford Logged Sales Gains in ’24; Stellantis Fell Off

It was apparently a good year to be a car salesperson for General Motors and Ford in 2024.

The sales people at Stellantis had a tougher year.

GM had a strong 2024, growing U.S. sales and market share with a redesigned portfolio of both electric and gas-powered vehicles.

At Ford, officials say U.S. retail sales grew at double the industry pace last year, Led by trucks, hybrids and electric vehicles.

Meanwhile, Stellantis NV said last week the automaker sold 15% fewer cars in the United State in 2024 than it did in 2023. Stellantis, which produces Jeep, Ram, Chrysler and Dodge, said that it sold 1.3 million vehicles in 2024. In the fourth quarter, it sold 320,743 vehicles, down 7% compared to the prior year.

General Motors
For the year, GM announced in a press release posted to its website it expanded overall sales by 4%, to 2.7 million vehicles, its highest total since 2019. GM estimates its 2024 market share at 16.5 and finished the year with inventory of about 54 days, meeting its target. All brands – Chevrolet, GMC, Buick and Cadillac – posted strong sales gains.

For the fourth quarter, sales were up 21% from the year-earlier period. Electric vehicle sales jumped 50% for the year and 125% for the quarter, roughly doubling our market share over the course of the year. GM was the #2 seller of EVs in the U.S. across the second half of 2024. GM was the leading seller of full-sized pickups for the fifth straight year – with the highest annual sales since 2007. It was also the top seller of full-size sport utility vehicles for an astonishing 50th straight year.

“It was a great year for us across our product lines,” said Rory Harvey, GM executive VP and president of global markets. “How did we do it? By investing to have the best portfolio in the industry. We have something for everyone, no matter what they like to drive.”

Ford Motor Company
The Ford Motor Company grew retail sales 6% in 2024, double the estimated rate of the broader industry. Fourth quarter retail sales growth was even stronger at 17%,  led by a 25% retail gain in F-Series, the automaker announced in a press release.

Ford total fourth-quarter sales increased 9% compared to a full-year sales gain of 4%, with a total of 2,078,832 vehicles sold. Ford outpaced the total industry – as well as the retail – with a total estimated industry sales increase of 2% for 2024, expanding its market share.

Entering 2025, Ford bolstered its vehicle inventory to help offset the impact of expected supply reductions during plant changeovers for key product launches, including the new Expedition, Navigator and Bronco. The move reflects Ford’s strategy to keep its product lineup among the freshest in the industry for customers and dealers.

Customers favored Ford’s electrified vehicles in 2024, driving growth and setting record sales for the year. With 285,291 electrified vehicles sold (HEV, PHEV and electric), sales were up 38% in 2024 over a year ago, exceeding the sales of GM and Stellantis.

Ford was No. 1 in commercial vehicle sales based on the most recent registration data through October. Ford U.S. Class 1 – 7 commercial truck and van share grew to 41.2%, up 1.5 percentage points compared with the same period last year.

Stellantis NV
All of Stellantis’s major brands suffered sales declines in both the final three months and for the full year except for Chrysler, which saw a year-over year increase in the fourth quarter thanks to a Pacifica minivan sales surge.

Jeff Kommor, head of U.S. sales, told The Detroit News that the automaker “got some momentum in the second half of the year,” having sold 4% more retail vehicles than it did in the first half of the year. Total fourth-quarter sales were 5% above third-quarter sales.

“The pricing and incentive actions that we put in place across our brand portfolios in the second half of the year led our U.S. dealer inventory levels to be reduced ahead of schedule, allowing our dealers to prepare consumers for the introduction of all-new vehicles to the market, including from Jeep, Ram and Dodge,” Kommor told The News.