You may hear Millennials and younger generations don’t like email. Is the death of email upon us? Social media platforms continue to grow as a preferred method of communication. Despite this fact, email remains a powerful and universal digital marketing tool in your toolbox. I believe the era of email is over when social sites […]
In March, Stefanini, a $1B global IT provider, announced Spencer Gracias as the new CEO for the North America and Asia Pacific regions. Working from the company’s U.S. headquarters, Gracias is tasked with the huge job of implementing Stefanini’s strategic plan to serve as a “digital transformation agent” for its clients. Gracias – who previously worked […]
If you know who Alexa is and you’ve asked her to turn up the heat or play you some music, then chances are you are already familiar with home-voice assistants. This unique use of technology has grown rapidly, and the market has plenty of room to expand both in term of unit sales and the […]
Does your business have authority in the online marketplace? If you’re not sure, the answer is, No. What does authority have to do with social media in 2017? Everything. If you want to increase your brand awareness, drive more traffic to your website, and increase sales, then social authority must play a role in the […]
Walmart, long known as the quintessential “brick and mortar” giant nationwide, has picked up another retailer known mainly for its online presence. The new acquisition, announced last week and first reported by CNET, is Moosejaw, a 10-store retailer based in Madison Heights, Mich. But the big attraction for Walmart, which paid $51 million for the […]
Ask any of a number of filmmakers and producers nationwide about what they think the “next big thing” in the industry is likely to be and it won’t be long before the term “virtual reality” comes up. Certainly, Hollywood has taken note, as have media companies, including The New York Times, which has dallied with […]
Make plans to develop your brand authority, find your fans, guide your audience and share your story in the year ahead.
Are you using great visuals to attract more customers? The fact is, good imagery gets your message across quickly.
These alternatives help business users work smarter — not harder — and make it easier than ever to leverage the power of technology to the advantage of businesses both large and small.
Can a smaller retailer compete against the big players online? Here’s how to maximise your visibility — however large or small you are.
That small screen. You know, the one that you wake up and check first thing in the morning and shut down when your eyes feel like they are about to bleed right before you fall asleep at night. Although it’s hard to believe, the fully interactive mobile phone has only been around for eight years, […]
Do you have important pictures or documents stored on the cloud? The cloud has become an increasingly popular way to store files, but are they safe? Many people automatically upload their photos to cloud storage without ever worrying that something could happen to them. However, cloud storage is not a surefire protection for your files. […]
High-performers have an almost obsessive focus on engaging with what is most important to them. But, most of us can’t resist the lure of our email, and that distraction breaks our focus.
Badger tracking app and a smartphone helps keep tabs on shipments from start to finish.
Winners of this year’s DiSciTech Awards presented by Corp! magazine are tangible and plentiful proof of thriving high-tech operations in Michigan.
You may have heard the rumor that search engine optimization is dead. Google and the other search engines have made the quest to rank on the front page meaningless. Well, don’t believe it. I’m here to tell you that SEO is alive and well, and should be an important part of your business marketing.
The entrepreneurial spirit of the startup culture abounds. However, not all businesses are celebrating. Some established companies feel left behind, with new companies taking market share and, sometimes, making their product or service obsolete. Fortunately, it’s not too late for these companies to take action.
Cyber security potentially impacts every organization from large corporations and agencies to small businesses. The Small Business Development Center of Michigan has launched an effort and website to help businesses evaluate cyber security at no charge.
It should be clear to all IT executives that every enterprise is encountering a major market transition where digital technology will be the cornerstone of their future. The net effect has been to raise customer expectations for every aspect of every business.
Document management software can increase efficiency and productivity in powerful ways and reduce the cost of handling important documents – enabling and easing the transition to paperless offices.
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