Sales and Marketing

Building on the strength of the California Closets brand, the California-based company known for its custom-storage solutions will open a new manufacturing facility in Cascade Charter Township on Michigan’s...

Walmart, long known as the quintessential "brick and mortar" giant nationwide, has picked up another retailer known mainly for its online presence. The new acquisition, announced last week and first...

As part of its bid to boost its customer base and services like its Prime delivery option, Amazon.com, Inc. is in the midst of growth through the building of...

Soft Surroundings, a St. Louis-based women’s lifestyle brand, is taking its triple threat of apparel, beauty and home goods to new markets in 2017, moving forward in a tough retail landscape with confidence that women of all ages will want to “Live Soft.”

Are you great at attracting, motivating and keeping employees? Your most important skill is your ability to consistently hire and retain quality employees.

If you’re not growing, you’re shrinking. All it takes, in a plateaued company, is one or two major customer losses and not only are you trying to work back up, but your company has lost the habits that made it grow in the first place.

Are you using great visuals to attract more customers? The fact is, good imagery gets your message across quickly.

Excellence isn’t easy, but it is profitable and this is how world class sales forces generate world class performance. If you want to get past mediocrity or “acceptable” results, Fred is Job One.

When a potential client looks at your business, you must have a differential advantage if you want to dramatically increase your odds of earning that sale.

You’ve spent years planning, building and running your business, and now it’s time to reap your rewards one ultimate time and sell it.

The imaginary wall between you and your customer; the one that prevents you from getting a sale, can be the biggest, most impenetrable, and toughest you’ll ever face.

Salespeople spend way too much time making meaningless, agenda-free sales calls on people who can’t buy – and whose purchase wouldn’t move the needle if they could. In short, they spend too little of their time calling on their Freds.

When doing business with your bank in the traditional sense, most probably think of working with an organization to keep deposits secure, provide money transaction capabilities and make loans....

Have you ever had that dream where you find yourself on center stage and can’t remember your lines? Everybody is staring at you and recording everything you do. You’re not prepared...

Salespeople are held hostage by their behavior, beliefs and “baggage.” A key component of any successful manager’s weekly routine is coaching as it unlocks the success code buried inside...

Every CMO feels stakeholder pressure to stay atop the latest marketing trends, and every marketing tool and platform promises a new must-have way to brand the company. Search for “digital...

Winning major opportunities with large, complex accounts can grow your business and propel your organization to new levels. But pursuing and losing the wrong deals can be costly. And...

That small screen. You know, the one that you wake up and check first thing in the morning and shut down when your eyes feel like they are about...

Standing in front of a classroom of students — watching the note scribbling, yawns, and occasional spark of passion — can feel a million miles away from the business world.