Digital & Technology

May 6, 2010 - For many business and government entities, online interactions have become of greater and greater importance because of their impact on the organization. User interactions through the Web channel touch point drive a wide variety of business activity from online prospecting, to retail e-commerce, to online financial...

May 6, 2010 - A whopping 80 percent of the information your company saves is useless. More than half is never looked at once it's filed. But the really important stuff-”ideas, insights, lessons learned-”marches out your door at quitting time or lies dead and buried in a shared drive.

May 6, 2010 - If you are like me, you get a few requests a week from someone who wants to "link" with you on LinkedIn. Most people send generic "please link with me" messages and others send personalized messages that make you want to at least check out their profile. So what do you do?

May 6, 2010 - As a part of daily business, you likely collect protected personal information (PPI) from employees, customers, vendors and third parties through your Web site or by paper correspondence. If you collect PPI, you owe a duty to the owners of this information to safeguard and not unreasonably disclose it.

May 6, 2010 - These are tough times for marketing executives. Faced with shrinking budgets and increasing pipeline targets, they have to deal with delayed sales cycles and markets that don't behave the way they were taught in business school.

April 15, 2010 - While the cost for breaches of security when it comes to passwords, account numbers, PINs and web logins requires solutions, the solutions themselves raise problems for IT managers.

April 15, 2010 - Social media has become serious business. Companies are looking to cost-effectively serve customers via social technology. Marketing is no longer a one-way street where brands do all the talking. The Econsultancy Social Media Report suggests that 86 percent of companies are spending more on social media in 2010 than in 2009.

April 15, 2010 - Cloud Computing is all the rage these days. Companies large and small are debating whether a Cloud Computing solution is the right choice. And, if so, what should be outsourced or supported via a cloud infrastructure.

April 15, 2010 - As businesses rapidly evolve to meet customer demands and the changing (and challenging) business environment, Content Management Systems are increasingly relied upon to help organize and streamline the organization's online presence. So what exactly is a CMS?

April 15, 2010 - Cloud computing, performed on virtual servers over the Internet, is a wave of the future. The term itself is somewhat misleading, as it can refer to a wide array of applications and functions.  Two well-known examples of software as a service applications (SaaS) utilizing cloud computing are Salesforce.com and Google Mail.