Edward Segal, a renowned crisis management expert, is revealing the ultimate survival guide for business executives and high-profile individuals who are knee-deep in crisis. In Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies [Nicholas Brealey, June 9, 2020], Segal explores how companies and public figures—such as Amazon, Disney, Apple, and Elon Musk—have dealt with difficult situations and provides the do’s and don’ts of a crisis management plan.
