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How to Launch Products the Right Way How to Launch Products the Right Way

– James Mastan’s book, “Product Launch the Microsoft Way,” details the processes and techniques crucial to getting products to the market and keeping them there. Mastan should know – he spent 14 years as director of marketing at the global software giant.

When It Comes to SEO, Legit It or Quit It When It Comes to SEO, Legit It or Quit It

– Does the SEO company you’ve found really have what it takes to get your company the rankings it needs? Phil Laboon, CEO and founder of Eyeflow Internet Marketing, tells how to find out.

Social Media Passwords and Employees: What Business Owners Need to Know Social Media Passwords and Employees: What Business Owners Need to Know

– Michigan has joined an increasing number of states prohibiting employers from demanding social media passwords from employees and applicants for employment. A person who violates the law is guilty of a misdemeanor and subject to fines.

‘Blended Learning’ Leverages Power of Internet for Workforce ‘Blended Learning’ Leverages Power of Internet for Workforce

– Latitude Leaning CEO Jeff Walter describes how a “blended learning” approach to educating the workforce combines the effectiveness of instructor-led training in a traditional classroom with the ease of Internet-delivered eLearning modules.

Business Intelligence is Smart Business Intelligence is Smart

— By mapping out core business decision making processes and aligning them with tailored business intelligence processes, companies can visualize and think about BI the right way – as a true, value-added solution to solving problems and not just a data aggregating tool.?

How to Build Your Brand with Social Media Influencers How to Build Your Brand with Social Media Influencers

— Focus on results, and engage the social media influencers who will help meet your needs. Your content will reach much larger audiences, and you will get the results you want.

Your Next Hire: Document Management Software Your Next Hire: Document Management Software

— All businesses feel the need to continuously use less paper, become more efficient, and increase productivity. Utilizing document management software can help you attack the problem at its core, how your documents are stored and handled each and every day.

Take Five Steps to Successful Web Marketing Take Five Steps to Successful Web Marketing

— To be an effective marketer in today's wild Web world, business leaders need to think about marketing from the ground up with brand boosting and building basics. The solution to harnessing the power of the Web is to begin with the five steps that lead to successful online marketing.

Solving the “Big Data” Problem: Data Quality is Essential Solving the “Big Data” Problem: Data Quality is Essential

- As Big Data continues to grow, it’s that much more important for businesses to analyze the quality of the data itself to make sure it’s actually fit for intended uses in operations, including decision making and planning. Today, poor data quality is wasting nearly 16 percent of an average company’s budget, according to research from Experian QAS.

CEO vs. CIO: Why Both Sides are Wrong About IT's Value and Purpose CEO vs. CIO: Why Both Sides are Wrong About IT's Value and Purpose

– Both the CEO and CIO see IT as a provider of technology services. But what neither realize is that much of IT's waste comes from the very thing that they both consider to be a fundamental tenet of IT's mission – fulfilling service requests from the business.