Digital

How to Launch Products the Right Way How to Launch Products the Right Way

– James Mastan’s book, “Product Launch the Microsoft Way,” details the processes and techniques crucial to getting products to the market and keeping them there. Mastan should know – he spent 14 years as director of marketing at the global software giant.

When It Comes to SEO, Legit It or Quit It When It Comes to SEO, Legit It or Quit It

– Does the SEO company you’ve found really have what it takes to get your company the rankings it needs? Phil Laboon, CEO and founder of Eyeflow Internet Marketing, tells how to find out.

Social Media Passwords and Employees: What Business Owners Need to Know Social Media Passwords and Employees: What Business Owners Need to Know

– Michigan has joined an increasing number of states prohibiting employers from demanding social media passwords from employees and applicants for employment. A person who violates the law is guilty of a misdemeanor and subject to fines.

‘Blended Learning’ Leverages Power of Internet for Workforce ‘Blended Learning’ Leverages Power of Internet for Workforce

– Latitude Leaning CEO Jeff Walter describes how a “blended learning” approach to educating the workforce combines the effectiveness of instructor-led training in a traditional classroom with the ease of Internet-delivered eLearning modules.

Green

The Hidden Opportunities in Energy Efficiency The Hidden Opportunities in Energy Efficiency

– Going beyond the basics and analyzing a building in detail doesn’t need to break the bank. Cost-effective solutions for higher levels of energy analysis are readily available and a return on investment can be realized.

Consumers in Employee Clothing: Sustainability Goes from Work to Home Consumers in Employee Clothing: Sustainability Goes from Work to Home

– It’s easy to get caught up in the myriad data looking at consumer attitudes about green products and purchase habits and to question the value of sustainability. Yet, if company leaders take the time to look at employees, they may just discover there is a demand for sustainable products and practices, and making sustainability relevant, practical, and actionable is the key to a positive impact.

Privatized Waste Can Save Money and the Environment Privatized Waste Can Save Money and the Environment

– As communities across the country weigh critical budget needs with trepidation, one way to preserve and create jobs, reduce waste and substantially cut costs – all while protecting the environment – is tapping private companies for recycling and waste removal. Sharon H. Kneiss, president and CEO of the Environmental Industry Associations, tells us how.

How to Jumpstart a Local Green Business Council How to Jumpstart a Local Green Business Council

— With the proliferation of corporate sustainability initiatives, these eight simple steps will help inspire collective action to engage other local businesses in your sustainability mission and improve local communities.