Make plans to develop your brand authority, find your fans, guide your audience and share your story in the year ahead.
Sometimes, it can seem like “social graces” are becoming a thing of the past as users Tweet and post opinions and information in the virtual world that they would not likely share in their immediate social circles. National speaker, communication expert, professor and author Leslie Shore sees the trend as well as the impact on […]
Businesses, professionals and others who use sociall media to promote a brand often are unsure whether what they’re doing is effective. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply and that leaves them puzzled. “Even people who are enthusiastic about social media aren’t […]
Have you ever had that dream where you find yourself on center stage and can’t remember your lines? Everybody is staring at you and recording everything you do. You’re not prepared and the stage fright starts to take over. In today’s world, this nightmare often becomes a reality. Everything you say tells the story of your brand. There […]
As companies increasingly focus on providing more enjoyable work environments and improving employee engagement, technology is playing a key role in championing those efforts. This is becoming especially important for attracting top millennial talent.
The second annual survey by Stop Procrastinating aims to be the benchmark for the way people in the U.S. use the Internet at work and at home. Highlighting issues of productivity, the survey reveals the impact that increasing Internet use is having on society and individuals.
A strategic media relations program takes advantage of the growing hunger for information and creates an ongoing gateway for organizations to share their stories and news in a way that engages the public and truly differentiates themselves from competitors. Here are three ways to make it happen.
Social media may be fun, but it also has a dangerous side. After mega mistakes from venerable companies, it is clear than anyone can make a mistake and it will cause huge waves across the World Wide Web. How dangerous? Let’s put it this way. We were looking for a particular Twitter incident involving a […]
If you’re running a seasonal business like Jan Coppola Bills does, it makes sense to pick up another gig when the winter months roll around. So Bills did what any master gardener would do – she became a social-media expert. Back it up a minute. Social media? Yup, that’s right. Bills was doing her own […]
Rodney Curtis is what some might call an Ordinary Joe Lunchbox. He’s bright, humorous and an all-round good guy to hang out with on a Friday night. But he’s also the kind of guy who understands what unemployment feels like, having lost a job to downsizing during newspapering’s recent dark days. He’s a cancer survivor […]
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