The entrepreneurial spirit of the startup culture abounds. However, not all businesses are celebrating. Some established companies feel left behind, with new companies taking market share and, sometimes, making their product or service obsolete. Fortunately, it’s not too late for these companies to take action.
There is a way to achieve steady, trackable growth that can explode into an industry-changing force — and it starts with a series of small experiments to search for a single replicable sale.
China’s e-commerce giant Alibaba Group is one super-sized sales and profit opportunity for businesses from all over the globe. Bottom line: The online platform allows access to 1.4 billion potential buyers in China.
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