By Drew Stevens
Dec. 15, 2011
Did you ever wonder why the phone does not ring? Do you ever panic when prospective individuals ask you what you do and you struggle with your delivery? There are reasons why many struggle with what to say to prospective clients:
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They are uncertain what to say
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They have not practiced the proper approach
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They try to say something different each time
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There is no consistency with the brand
There is a solution to this issue and it is called the MEME (sounds like team). So what is this incredible tool?
A meme is an idea, behavior, style or message that enters into your community and creates additional community and interest. Different from the way it is spelled a MEME does not create anything about you, however it does create output-based messages that illustrate the value and benefits clients get from doing business with you.
If you follow a template I will share with you, you can use it to generate eye opening and memorable methods for clients to become attracted to you. A meme can be used for:
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Introduction to verbal conversations
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Developed into a value proposition for your website
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Developed into a tagline for marketing collateral
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Used to introduce products and services
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Incorporated into presentations and articles/tip sheets