By Dan Kashman
Oct. 6, 2011
Human Resources professionals are always searching for new and effect ways to better communicate, train and retain key constituency groups inside and outside of their organizations. Whether they are conducting training sessions, creating onboarding procedures, or recruiting new hires, HR pros are keenly focused on motivating, activating and retaining employees to drive corporate performance.
Audio is an often overlooked, but compelling and cost-effective way to create content that can be successfully integrated into all HR functions. Audio content helps streamline processes and enable more impactful communication across businesses of all sizes. This article highlights some of the benefits of audio content and a few simple strategies for incorporating audio into your key HR initiatives.
Benefits of Audio for HR Pros
Some of the most notable benefits for HR professionals:
Simplify content creation. Existing Web-based tools enable HR professionals to simply create interactive audio content at their desks or on the go using a phone, your computer, a Web app, or service like Skype. The ability to create content from anywhere enables global teams to collaborate and contribute to content from disparate locations.
Provide multiple options for consumption. Live and recorded audio content can be streamed by internal and external audiences over any phone, on a computer, or using any Web enabled device. This means content can be consumed in the office, at home, in the car, or on the go.
Increase engagement. Employees and potential employees can participate in a moderated way by calling-in or participating via integrated chat or social sharing.
Share easily. The portable nature of audio content makes it very easy to share. Audio players can be embedded on any website in front of or behind the firewall. To support and enhance external communications and social recruiting efforts, content can also be shared to Facebook, Twitter, and iTunes.