July 21, 2011
Your culture plays an important role in attracting talent, retaining employees, and succeeding as an organization. So what do you do if it is described as negative, employees are fighting, and turnover rate is double the industry average? We recently worked with an organization with these symptoms and helped them implement a strategic employee recognition program that delivered dramatic improvements within 30 days.
The Transformation of Grace Haven
Grace Haven Assisted Living in St. John’s, Mich., was feeling powerless after watching turnover soar and morale plummet beginning in early 2010. The company’s nearly 200 percent resident growth in a few short months had clearly put pressure on all staff, but a culture of dissatisfaction had been developing over time as well.
To get to heart of the discontent, Grace Haven supervisors and staff took part in an evaluation process that included interviews, focus groups, and an employee engagement survey. The survey, modeled after one given by The Gallup Organization, helped set benchmarks, as well as identify the key issues that needed to be addressed to reverse the steady decline in morale.
After establishing the most critical issues, a comprehensive, customized employee recognition plan was developed, which set priorities to address them. Implementation included coaching sessions with management and informational meetings with all staff to help acquaint them with the new program.
The change in the organization was exciting! Within one week of the program’s implementation, the level of interest and optimism increased noticeably. An employee engagement survey revealed steady improvement in all areas, and the positivity continued to grow. After 60 days, 78 percent of staff had given recognition and 68 percent had received it.
Transforming Your Organization
The process used at Grace Haven to diagnose the problem, create and implement an employee recognition program, and measure results can be used at any organization looking to improve their culture, morale and employee engagement. We created a seven-step Prescription for Success that you can use to replicate the Grace Haven process.