By Peggy Davis
Nov. 8, 2012
Like many working mothers, I was busy; short on time and long on responsibility. Running a business, running to and from meetings, picking up kids up from school and practices, picking up the house…you get the picture. Bottom line: I was worn out – physically, mentally, emotionally.
A friend suggested I go get a massage. “A massage? I don’t have the time or money for that kind of a luxury!” But my wise and patient friend persisted. She even went so far as to book a session for me. She insisted it would make me feel better. Guess what? It did. Not only did it force me to stop and take an hour of time for myself, but I really did feel better afterwards – refreshed and rejuvenated. I was relaxed and re-energized…and clear headed. Hmmm, massage – thank you. I’ll definitely be back.
Fast-forward a few years. I was strongly considering a career change. I was doing my due-diligence and researching various industries, growth potential, I was even looking at possible franchise opportunities. Then I came across a statistic that literally changed my life – I call it my a-ha moment.
Nearly 70% of the American population has never had a therapeutic massage.
Talk about "growth potential.” Very few businesses can even insinuate that kind of potential! Now I was a confirmed massage convert (once a month, no less…) and it dawned on me - massage was my future. Right there I decided to embark upon a business venture that was not only very personal to me, but one that could bring tangible health benefits to the lives of others.
Massage has been proven (over many centuries...) to be an integral part of a healthy lifestyle. In fact, it is one of the oldest healing arts. As the statistic above clearly implies, it is one that has not yet been fully embraced in the West.
But times - they keep changing. Many progressive health plans now cover therapeutic massage. This proven preventative health and wellness practice delivers tangible results to people of every walk of life – the young, the old, and everyone in between. Athletes have long benefitted from it and so do the desk jockeys. Yes, massage helps to improve every workday and workplace performance.
Regardless of the subjective language each of us chooses to describe massage (therapeutic, relaxing, pampering or rejuvenating) or the objective reasons we actively seek it (to alleviate or manage pain, stress relief, a treat, or a retreat…), massage therapy is a powerful ally in building a healthy, happy employee and workforce.