By Mike Turner
Scott Monty never imagined he’d be in this position - in charge of social media for Ford Motor Co. as the Dearborn-based automaker’s global digital communications manager.
Monty, 41, was a lifelong East Coast resident before being recruited to Ford in 2008, and he had embarked on a career in the medical industry after graduating from Boston University.
“If you asked me even five years ago if I thought I’d be at Ford Motor Co. of all places doing what I’m doing now, I couldn’t have imagined it,” Monty said. “And now it’s probably the best job I ever had. And I think it’s one of the best jobs at Ford Motor Co.”
For his part, Monty says that Ford’s revamped product line is the foundation of the company’s digital successes.
“You make products that people want and value,” he said. “When (company president and CEO) Alan Mullaly came to Ford in 2006, as he said, we took out our major home improvement loan. We went to our banks and got our plan financed, and then he plowed that money back into R&D. We used it to improve the product first. Once we knew we had superior products, then we started doing some interesting things with marketing, which is where something like the Fiesta Movement comes into play.”