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She Saw a Gap in the App Store, So She Created Her Own Solution: Coach Companion

Erika Alessandrini was working out on her treadmill when a great idea came to her – a career-coaching app she could use to help her clients. Alessandrini looked at her smartphone, and she was surprised to find there wasn’t an app that met her needs. So, like all resourceful entrepreneurs, she businesswoman decided to create […]

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You may hear Millennials and younger generations don’t like email. Is the death of email upon us? Social media platforms continue to grow as a preferred method of communication. Despite this fact, email remains a powerful and universal digital marketing tool in your toolbox. I believe the era of email is over when social sites […]

Relishing the Perfect Storm

In March, Stefanini, a $1B global IT provider, announced Spencer Gracias as the new CEO for the North America and Asia Pacific regions. Working from the company’s U.S. headquarters, Gracias is tasked with the huge job of implementing Stefanini’s strategic plan to serve as a “digital transformation agent” for its clients. Gracias – who previously worked […]

Retail Giant Walmart Keeps Finger in Online Space With Yet Another Purchase

Walmart, long known as the quintessential “brick and mortar” giant nationwide, has picked up another retailer known mainly for its online presence. The new acquisition, announced last week and first reported by CNET, is Moosejaw, a 10-store retailer based in Madison Heights, Mich. But the big attraction for Walmart, which paid $51 million for the […]

With Virtual Reality Taking Off in Popularity, At Least One Media Pro is Diving In

Ask any of a number of filmmakers and producers nationwide about what they think the “next big thing” in the industry is likely to be and it won’t be long before the term “virtual reality” comes up. Certainly, Hollywood has taken note, as have media companies, including The New York Times, which has dallied with […]