Sales and Marketing

How one woman is tackling the Great Pacific Garbage Patch—one meal at a time

Believe it or not, the common plastic drinking straw has been drawing a lot of media and public criticism lately. And Sandra Harris isn’t surprised – the CEO of ECOlunchbox has long understood the issues around the use of plastic and its impact on the environment.

Market Strategies International, Morpace will merge to create the 15th largest market research firm...

Market research firms announced Tuesday they are combining into one firm.

Ziebart, approaching its 60th year in business, is still making its mark

It will be 20 years this November since Corp! magazine, launched in 1998, featured Ziebart and its CEO, Thomas Wolfe, in the first year of the publication.

Kellogg’s dials up the ‘memorable’ meter with record made from actual cereal

Food marketers and manufacturers have come up with some memorable advertising campaigns in recent memory.

Moving at Lightning Speed

For ages, marketers and salespeople have relied on the latest technology to improve or streamline their processes.

Balance of 2018 ‘looking good’ from a real estate perspective: survey

The U.S. real estate industry is, in general, expected to be stronger than previously anticipated through 2018.

Millennial owners strive to go beyond simply ‘making money’

Matt Schroeder isn’t your typical young Millennial entrepreneur, working to make money. He’s working to make a difference.

Business Might Be Wise to Examine the Effect Music Has on Marketing

Music moves people as individuals, but those same melodies also hold an impressive amount of power when used to market and promote a company.

Customer-Centric Businesses Under Promise and Over Deliver

As a business consultant, Sallie Sherman recently worked with a home-services company that struggled to connect with its customers.

How to make Google love you

We all want Google to love our website. When we find our website in the good graces of Google, the powerful search engine sends valuable traffic.

Retailers Adapt to a New Reality

The news media report often on the demise of retail stores, citing the shrinkage and even closing of chain stores and malls due to competition from big box discounters and online sales.

Growing Demand for ‘Meatless Burger’ Has Alternatives Entering More Stores

As more Americans look to shape up, eat more healthy foods and look for meat alternatives, an innovative food producer is stepping up in markets across the country to provide a plant-based protein alternative – that also tastes good.

After 55 Years in Business, The Temptations’ Otis Williams Still Loves Making Music

Otis Williams not only has a top-notch singing voice – he’s the last living original member of Motown icons The Temptations – but he has a mind for business,...

Taking On The World

Michigan companies, if they seek help, can take advantage of global markets

Macy’s ‘Backstage’ hopes to redefine brand as it spreads across country

Bargain hunters, rejoice: Macy’s is actively expanding its Backstage The Outlet Store brand, a "store within a store" that officials say blends an "outlet experience" with a traditional department store. Intended...

‘Incredibly Grateful’ Shinola Celebrates Fifth Anniversary of Making Watches in Detroit

Detroit is home to many iconic companies, and their names become synonymous with the city, its hard-working mentality and its overall forward-thinking attitude. They range from classics like R.L....

When Shopping Becomes a Chore—Opportunity Strikes Thanks to Tech

Dave Osborne may be the ultimate spokesperson for his company, a grocery-shopping service known as Instacart.

More Than A Brand

At the heart of a diverse industry lies an entrepreneurial spirit and a collaborative soul

Green Becomes Gold as Cobo Center Sets a New Mark for Eco Excellence

Going green and focusing on sustainability is critical for any business, but it is especially important when you have 2.4 million square feet of space. Cobo Center, Detroit’s main convention...

California Closets to open manufacturing center in Cascade Township, invest $5.7 million and create...

Building on the strength of the California Closets brand, the California-based company known for its custom-storage solutions will open a new manufacturing facility in Cascade Charter Township on Michigan’s...
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